Strategy Implementation Organization Strategy Evaluation

1280 WordsSep 22, 20136 Pages
 Strategy Evaluation: Introduction Participants in strategic evaluation Analysis of External Environment Organization Setting objective (Long & Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. Therefore, the purpose of strategy evaluation is to evaluate the effectiveness of a strategy that the organization to achieve predetermined goal. Why is strategy evaluation?  Strategy evaluation is the key function /task of a manager. Thus the importance of strategic evaluation depends on its abilities to coordinate task performed by individual manager, also group,…show more content…
6. Directed toward right person: The strategic evaluation should be directed toward the right person (such as stockholders, board of directors). 7. Elaborate and detailed: Strategic evaluation must be elaborated and detailed.  Components of strategic evaluation/ Process of strategic evaluation: 1. Reviewing underlying bases of strategy 2. Measuring organizational performance 3. Taking corrective actions 1. A review of the bases of strategy enables the manager to identify the real reason for unsatisfactory results. A review coves the following issues :a) How competitors have reacted to the firm’s strategies. b) How competitors have changed their strategic in response of company’s strategies. c) Whether strengths and weakens are charged or have charged by the competitors in respect to your strategies on firm’s strategies. d) Where new opportunities have emerged and where new threats have surfaced. 2. Measuring organizational performance: The 2nd component of strategic evaluation is measuring organizational performance you must consider actual performance and target performance while considering the organizational performance. Example: Suppose a medical representatives target sales is $10,000 per month. When you are going to measure the performance of the representative, consider his/her actual performance if actual performance $8000, then poor performance. If actual performance is $10,000, then it is a good
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