Strategy Information System Implementation in Hero Honda

Advertisements are created for the purpose to persuade viewers, whether on television or Youtube, and after I have had the chance to analyze some advertisements, I really thought that the McDonald’s Sweet Chili Sauce commercial was the best one in terms of the impact on the audience. For example, the commercial opens up to a man walking up to a local McDonald's not knowing what to expect ,and walking in the McDonalds to discover many happy, talking customers enjoying the new McDonald’s Sweet Chili Sauce. Also, it was also mentioned the sauce was only available for a limited time, and is also a regular time food the Winter Olympians enjoy. Furthermore, the advertisers used so cleverly hidden advertisement techniques that also added to persuading

I would wish to acknowledge ……University, school of ……..and more particularly to the Department of ……….for offering me this unit, research proposal in compliance with the requirements for award of degree. I also want to thank my supervisor … for assisting me in developing this project proposal to the best of my standard.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The researcher would like to thank the following people who help and give guidance to make this project

|appropriate acknowledgement. This includes material from any source, staff, students or the Internet – published and unpublished works. |

The researcher would like to thank the following people who help and give guidance to make this project

That is, instead of covering the entire market (undifferentiated), or several segments (differentiated), they concentrate only on one. Concentrated marketing is also financially suitable to the goals of Aldi.

Anytime a business makes a commercial, its main goal is to get whatever product they are showcasing to sell. Several methods are used to attract the audience that is being targeted to purchase a product. You can explain the word advertising as a promotional strategy that is design to encourage purchase and re-purchase through brand loyalty. For this paper I am going to analyze a famous advertising campaign by Old Spice. Old Spice is a well-known company that develops men’s hygienic products such as body washes and deodorants. The company has an advertising campaign for their line of men’s body wash. The TV and Internet advertising campaign are very appealing and humorous. These advertise are designed to get the products noticed in marketplace.

Some of the observations that have been made based on the various articles studied and also information gathered by us by studying and analyzing various print and television advertisements of different brands. The following findings were inferred from this exercise;

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

From the undertaking, development, and completion of the project the author hopes to achieve a number of personal aims:

State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish

I would also like to thank the members of the thesis committee ………… for their encouragement, comments and their

Excellent brand equity - Amul is a reliable brand over the years and the contribution of Amul girl and her outside ads should specifically be stated here.

I would not forget to remember Prof. Suresh Pattanayak, Prof. Rupesh Kr. Tiwari and all faculty members for their unlisted encouragement and more over for their timely support and guidance till the completion of our project work. I heartily thank our internal project guide, Dr.R.S.Mohan, Dean , Department of Management, for his guidance and suggestions during this project work. I am extremely thankful to all those persons who have positively helped me and customers who respond my questionnaire, around whom the whole project cycle revolves.