Strategy Marketing and Communications ¡V a Case of Lg Electronics

Blue Ocean Strategy has been developed by Chan Kim and Renee Mauborgne’s in 2005 and became the most known strategy in worldwide. This strategy recommends that companies should stop to compete in existing market ( red ocean), should try to create new market (blue ocean) where there are no exist competitors yet.

Blue Ocean Strategy Paper Establishments are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions, but there is also the possibility that the decisions taken have not been the best. The mission as marketing managers is to discover the wise decision that would mark not only within the industry, but also in the market with the purpose of repeating that decision in a clever and a systematic way. Redbox creates their new brainchild in 2002 McDonald's Ventures, LLC. The original idea was that two important services were combined in the movie rental

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery)

Turner and Townsend needs to adopt the blue ocean strategy to capture the market share and enhance growth. Turner and Townsend need to create a new customer value and reconstruct the market boundary. This will be achieved by knowledge sharing program and online services which ensures changes in the business environment. Turner and Townsend need to reposition their brand as it creates new connection between the company and the

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and

A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega & Rojas (2010) is “to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission" (p. 3). The strategic plan must include target goals consistent with the company's mission statement, a plan for implementation, and a process for controlling and correcting deviations. Target goals are met by identifying marketing segmentation, which is targeting a specific market for a particular service or line

Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler & Keller, 2009, p. A5). A marketing consultant group has been secured by Sonic to analyze its current marketing plan. In this paper, the task of marketing this product effectively will be analyzed by

The blue ocean strategy flies in the face of the traditional competition based strategies that are taught to most MBA students. Despite acknowledging that competition based strategy is necessary for red ocean companies to survive, the authors contend that they are not enough to maintain high performance.

Central Theme: The business world is composed of two types of spaces, these are called red oceans and blue oceans. Red oceans are the representation of all industries that have already been established and are in existence to this day, such as the automobile industry. Within the red ocean space boundaries have been set up and established throughout the industry, companies accept them and understand the competitive nature and rules. Companies within the red ocean industries, try to compete for the existing demand from the consumers by outperforming their competitors. Nevertheless, when the ocean becomes overcrowded the profitability of the industry diminishes due to many producers of the product and/or service, often leading to price wars;

This strategy seem challenging since this strategy focus on capture new market and new demand, which it’s required extra efforts in term of innovation of products and promotion in order to make customers realize about their product. Even there are some discussions about the blue ocean strategies; however, based on my review on customers comment said that the practical guidance on how to create them is limited. Therefore, without usual analytic framework which can be used as guidelines to create blue oceans as well as effective principles to manage risk, creating blue oceans viewed as too risky for managers to pursue as strategy for their company.

Nowadays many new companies have emerged in the markets this will cause a lot of conflicts in the crowded marketplace in order to stay in the competition, success and gain profits. The competition is often so severe that some companies cannot sustain themselves and may stop operating. Therefore, W.Chan Kim and Renee Mauborgne whom are professors of strategic management they develop a blue ocean strategy as a new way of thinking to make this competition irrelevant and creating new market space. It is also demonstrates how the companies traditionally work in red ocean conditions where companies are fighting fiercely against each others to gain a share of the market.

Nowadays many new companies have emerged in the markets this will cause a lot of conflicts in the crowded marketplace in order to stay in the competition, success and gain profits. The competition is often so severe that some companies cannot sustain themselves and may stop operating. Therefore, W.Chan Kim and Renee Mauborgne whom are professors of strategic management they develop a blue ocean strategy as a new way of thinking to make this competition irrelevant and creating new market space. It is also demonstrates how the companies traditionally work in red ocean conditions where companies are fighting fiercely against each others to gain a share of the market.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and