“Strategy as Revolution” – a Critical Analysis

1272 Words Nov 30th, 2012 6 Pages
“Strategy as Revolution” – a critical analysis
Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

This article presents is a critical analysis of the article “Strategy as Revolution” published by Gary Hamel (1996) in Harvard Business Review. The article clarifies the position of the article within the wider debate about the processes of strategy and highlights the main strengths and weaknesses associated with the article.

The Placement “Strategy as Revolution” within
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Secondly, the author highlights the way how business entities can achieve sustainable competitive edge through improving strategic planning practices in a fundamental manner. It has to be acknowledged that one and half decade has passed since the publication of the article and the principles outlined in the article are not revolutionary by today’s standards, however, there are solid reasons to believe that the article has contributed to the emergence of companies with revolutionary approach to business.

Lastly, the implementation of the recommendations outlined in “Strategy as Revolution” would benefit companies in additional ways apart from having effective corporate strategy. Specifically, including employees from lower ranks in the processes of strategy formulation would increase the level of their motivation and this will positively contribute to the achievement of organisational objectives
The Main Weaknesses of the Article
“Strategy as Revolution” is also associated with a set of weaknesses that compromise the quality of the article. For instance, the author recommends top executives to gather the viewpoints of lower rank employees in terms of strategy formulation; however, Hamel (1996) fails to highlight the ways these viewpoints can be filtered taking into account the fact that there could be dozens if not hundred ideas and implementing all of them is not practical.

Moreover, Hamel (1996) could have
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