Strategy of Jd Wetherspoon

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REPORT ON STRATEGY AND CULTURE IN J D WETHERSPOON BY ELNARA MACDONALD

Contents Page No I Introduction 3 II Part I – PETL 3-4 III Part II – SWOT 5-6 IV Part III – Guidelines 6

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INTRODUCTION
It was back in December 1977 that Wetherspoon opened its first pub.
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5. POLITICAL FACTOR

Environmental: At least a quarter of the space in each establishment is non-smoking to protect customers’ health.
Technological: Each has a ventilation system (costing more than £100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also have plasma screens and can show TV programmes

In 2009 J D Wetherspoon receive an ‘Environmental Hero’ award from renowned environmental guru David Bellamy OBE. The company strive to minimise any emissions or effluents which may cause environmental damage, ensuring that we conserve energy, through minimising consumption and maximising efficiency. J D Wetherspoon also promote efficient purchasing which will both minimise waste and allow materials to be recycled, where appropriate.
Conserving resources
“We also ensure, when we develop new pubs or upgrade current ones, that equipment and processes are introduced to minimise energy consumption”
Our environmental policy already commits us to working with our suppliers, contractors and partners to minimise our environmental impact and to encourage ecologically sustainable and, where possible, local sourcing of products and services

PART – II SWOT

Strengths * $best customer experience * strong management team * well-trained staff * variety choice available in menu * strong community * friendly

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