Strategy of Mobile Phone Industry

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The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative…show more content…
7 3.3.2 Bargaining power of supplier .......................................................................................... 8 3.3.3 Threat of New Entry ....................................................................................................... 9 3.3.4 Threat of Substitution ................................................................................................... 10 3.3.5 Competitive Rivalry ..................................................................................................... 11 4 KEY SUCCESS FACTORS OF MOBILE PHONE INDUSTRY ............................................................ 12 5 SIMILARITIES AND DIFFERENCES IN BUSINESS MODEL ............................................................ 13 6 COMPARATIVE ANALYSIS .................................................................................................................. 14 6.1 OBJECTIVE .............................................................................................................................................. 14 6.2 STRENGTH AND WEAKNESS ..................................................................................................................... 14 6.2.1 Apple’s strength and weakness ..................................................................................... 14 6.2.1 Sony’s strength and

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