Stratford Rebranding Case Study

There has been a recent phenomenon throughout the United States of gentrification. As older parts of neighborhoods are occupied by new tenants with money, the neighborhood changes and loses its old character. Those who might have lived in those neighborhoods their entire lives are pushed out as rents begin to skyrocket and the surroundings begin to change. This has happened in many neighborhoods. One of the most well known is San Francisco, where technology companies have brought in new software engineers that have caused local rents to skyrocket and people to move out of the area. However, just as importantly has been the influx of new money to Brooklyn, where local neighborhood changes have forced people from their homes, traditional music to be replaced, and old businesses to go bankrupt.

Ultimately, the impact of gentrification on the Downtown Eastside will be most felt by its current low-income residents. It is understood that the complexity of the issues found in the Downtown Eastside does not allow for an easy fix. The extent to which gentrification’s impacts have been and will be felt by those living in the area are and will be great, respectively. While gentrification may bring diversity to Vancouver, it is at the expense of the many disadvantaged residents of the Downtown Eastside who will be

The gentrification process can be seen through the demographic and physical changes of the South Parkdale neighborhood. Gentrification is “the invasion of working-class areas by the upper- and middle-classes, who upgrade shabby, modest housing into elegant residences, resulting in the displacement of all, or most of the original working-class occupiers”. (Lyons, 1996) South Parkdale is a neighborhood in downtown Toronto that faces problems of gentrification. This problem has been ongoing since the nineteen fifty’s’.

The city of New London Connecticut had made economic recovery efforts to sustain a severely downtrodden local economy. Those efforts included a plan to acquire 115 parcels of real estate in order to redevelop an area of commercial, residential and recreational elements. The plan consisted of removing homes to build a new development in order to create jobs, increase tax revenue, and better allow for the city to

For instance, the city Detroit has had a recent reduction in population percentages. As a result of the decrease in population growth, the Brightmoor neighborhood in Detroit area is being gentrified as of a similar situation resorting to the decline of population along the rest of the city. To handle the situation, the neighborhood has been renovated with an astounding outcome been increasing in population due to city helping college students get their bachelor’s degrees raising the population to 48 percent. This is great for Detroit because now that

This transition was further enhanced by its inauguration by Princess Helena, and the blessing of the Bishop of Truro in 1931 . The divide between developed and underdeveloped areas in London were decreasing as the poorer areas were helped and funded in order to bring them into line with the rest of London. The less developed parts of London, even after the attempt to regenerate the area, was heavily affected by war time bombing second only to the City of London causing a need for a total overhaul of the area with more modern development. Elephant and Castle was one of the areas devastated and the district was categorised as part of ‘Central Areas Needing Renewal’ by John Forshaw and Patrick Abercrombie . Much of the development at the time was seen as revolutionary in the run down area and the building of the shopping centre in the middle of Elephant and Castle which was to be the largest shopping venture in London at the time with 120

A study by The Urban Institute describes gentrification as “a process whereby higher-income households move into low income neighborhoods, escalating the area’s property values to the point that displacement occurs.” Gentrification generally takes place in deteriorating urban or rural areas. The purpose of gentrification is to take struggling neighborhoods and stabilize them by increasing property value. Naturally the system isn’t perfect, as it has the side effect of displacement, which can cause some people to have to move to a different location, but overall gentrification is much more beneficial than destructive on a large scale. All neighborhoods have to be improved eventually. Gentrification is simply the most effective way of doing it. Although there are some negatives associated with Gentrification, in the long run it succeeds in creating a better place for people to live, and the pros far outweigh the cons.

The economic revitalization of New London, especially the Ft. Trumbull area, became a hot ticket item on the political agenda at both the local and state level. The City established the New London Development

First, let's start with what gentrification is. Google defines it as “the process of renovating and improving a house or district so that it conforms to middle-class taste”, but the image Gentrification usually evokes when brought into discussion is hipsters moving into a run-down but charming neighborhood and transforming it into something completely different. What is a hipster? Some may call them the fairy godmothers of the once neglected area, and others may refer to them as the monsters that are displacing families to make an artisan beard oil shop, but we’ll touch on that later.

Communities that are becoming more gentrified have already seen an improvement of life, and positive lasting changes in those communities. Patrick Gillespie

As a process, gentrification has had both a negative and positive impact on the society as well as affected the economic status of the involved countries or towns. As a way

According to Dictionary.com, “gentrification is the process of renovating houses and stores in urban neighborhoods to fit the middle or upper-income families, raising property value, but often displacing low-income families.” Gentrification has been an idea since the 1960s and had an effect on countless cities and neighborhood communities. Gentrification was first used by Ruth Glass in her book London: Aspect of Change in 1964, she noted that ¨gentrification can progress rapidly until all or most of the original working-class occupiers are displaced, and the whole social character of the district is changed.” Nonetheless, gentrification has helped revive many cities and revolutionize them, especially with technological

Property-led regeneration involves the regeneration of an inner city area by changing the image of the area, improving the environment, attracting private investment and improving

q New income from tourism q Skills mismatch for local residents of area q Poor loose out, because they cannot afford new housing at £200,000 - £500,000 q Local

In America, sprawl became much more noticeable in the 1950s. The first noticeable and prominent example of the growth of the suburbs in America is Levittown, built in 1948 on Long Island, New York. This community was advertised and intended for post-war America and for returning veterans and their families. Americans perceived it to be a new and cheap housing community, and the houses and communities were attractive to the new residents, with many of them coming from urban areas (Hales). People sought to escape the