Street Foods

In response to the question set, I will go into detail of the study, consisting of the background, main hypotheses, as well the aims, procedure and results gathered from the study; explaining the four research methods chosen to investigate,

The findings of this study may further contribute to the body of knowledge which may serve as bases for further research.

The author identifies a marketing strategy used in the fast food business. This strategy normally attract the kids which might lead the parents into buying food from the restaurant.

The background and significance of this study are properly presented in the introduction. The research question is presented at the end of the

Researcher will adopt a three-pronged approach in order to address every possible facet and in order to construct as rich an experiment as possible. For this reason, a qualitative rather than quantitative approach will be taken. Firstly,

"Fast food is popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu," was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don 't think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The United States has become dependent on fast foods because they are everywhere, but the consequences of these facilities have brought health issues and closing of community restaurants.

In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans.

Correlational analysis were used to explore the relationships between the studies key variables, the results are indicated below (Table 2).

Throughout this course I have learned many things about research at an introductory level. Research is a critical part of all of our lives in many ways. God blesses each of us with a degree of common sense and we all learn from observing others even as babies, we learned behaviors and skills by observing our parents. Walking through experiences throughout life teach us a lot we need to know as well but sometimes we have to take a better approach when we need to learn about certain things. Many of us know that what works in some situations or with certain individuals doesn’t always work or is the safest option for another situation. Controlled and precisely organized study allows scientists to compare and examine contrasting methods and concepts, also helps them to discover various approaches and be able to learn from individual’s behaviors and experiences. I will act as the case study throughout this paper in order to observe what I have learned about.

Fast food is significantly cheaper than most of the sit-down restaurants where you order and wait for your food (Stein par. 4). It is still cheaper and healthier to buy home-cooked meals, but if the person doesn’t have the means to prepare the meal fast food is a convenient alternative. Fast food has been a staple food for most of today’s modern society, because the food is ready-to-eat and is easily picked up such as drive-through or home-delivery (Stein par. 2). Fast food has become a backbone to the economy offering variety of different meals, ranging from Chinese to Japanese

Healthy eating individuals that are intrigued with enjoying a diverse selection of healthy recipes consisting of low-crabs, low-fat and organic foods.

It is important to mention at this stage that a research study presented by a researcher may not give complete information about the selected topic. There can be certain limitations of methodology and the new researchers may criticise it for being incomplete. As research is a circular process in which ideas can be added and extracted by researchers anytime, the application of the presented ideas by one researcher are tested and verified.

The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant

The presence of giant pizza companies from its origin, Italy, and from its Western counterpart, the US, in almost every corner of the metro is enough to reveal the Filipinos’ love for pizza. Next to fast-food chains selling burgers, the most patronized parlors are those engaged in pizzas and it makes a potential high-income business. Pizza industry in the country is dominated by Pizza Hut, Shakey’s and Greenwich. Having a strong brand equity in the pizza industry allows a company to gain a significant advantage in the market. Customers in the pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because customers will build a relationship with the company and will keep on coming back or ordering from that company if they feel like they are getting a good deal.

Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11