Strength And Security : Technological Developments Of The Past Century

The purpose of this commercial, using many tones as an aid, is to address the fact

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

In commercials for insurance agencies I have noticed a reoccurring theme. They will show you the very thing you would want protection from. They use fear to lure you into buying insurance from their agency. This happens in Allstate’s line of “mayhem like me” commercials.

When commercials play fast music it indicates what something is going to happen.

Our group took the role of being a rhetor and used our knowledge of effective advertisements and rhetorical devices to effectively fulfill our purpose: to convince the audience to buy the product that we were displaying. This product was called Tase-let, which was a mix of a stylish anklet and a taser for self protection. Our intended audience was the general public, more specifically, people that felt they were defenseless or worried of running into a situation where they would become defenseless. This campaign consisted of five different advertisements which were put on different mediums. There were three picture advertisements that were meant to be put on Facebook, Magazines, and Billboards. There was also a video advertisement and a text-heavy radio

Another illustration of the music in the advert reflecting the mood of the scene is during the world cup setting. The pace of the melody picks up and the dynamics increase to show excitement, joy and energy. It gets louder and even more instruments are added. In the millennium setting, the tune is at a very fast pace with many diverse instruments all playing at the same time, which gives strong emphasis on the environment’s joyful and ecstatic setting.

AT&T’s use of pathos is effective because the commercial itself provokes an array of different emotions. The viewer goes through different emotions such as confusion, sadness, anger, and fear. All of these emotions combined can be effective to get a driver to think twice about becoming distracted next time they are driving. One major component that will affect the viewer is fear. By using scare tactics a company can have a positive effect on changing a consumer’s behavior for the better. According to Amanda Ray in “The Four Letter Word in Advertising: Fear”, she states that Jennifer Perkins from Smith Brothers Agency suggests that fear appeals alerting people to dangers could be effective, due to the public good and the advertisers interests are congruent. Ray also quotes Todd Van Slyke an advertising instructor at The Illinois Institute of Art as saying, “ Fear appeals strike a nerve with people who have doubts about things or do not know about things,’ Slyke goes on to say that, “ They play on our inherent fears of the unknown or that something is going to kill us. This is why scare tactics are stunningly

The simplistic approach to this advertisement is what gives it such a dramatic impact. In the beginning of the advertisement, viewers start to hear a ringing like you would when calling someone. The phone is answered and

Also, focusing on the viewers by repeating “you” several times made the commercial more personal. At this point in the commercial, the background score began to get louder than the narrator’s voice invoking motivation as well as suspense of what was to come. The sounds in this commercial are instrumental to its effect. The sound trains, cars, buses and someone walking enlightens the viewers of city life and the pace at which everyone moves

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Additionally, this is owing to the fact that the images have already been established by the commercial and therefore, the aesthetics are easier to perceive. This commercial follows a ‘filmic’ approach, where the quiet, landscape of the city at night is delivered by Richard Burton’s ominously articulated radio performance of Dylan Thomas’s play, ‘Under Milk Wood and overlapped with a minimalistic and hypnotising tune from the movie Solaris. The application of a poetic transcription and simplistic music flawlessly accentuates the thrilling commercial spot. What makes this advertisement so individual from others of its kind and so incredibly emotive is the use of visual language, in the absence of a concrete script. Empty classrooms, bare roads, the scenes depicting the desolated surroundings would expectantly evoke feelings of negativity.

The tones and hues utilized in this piece all originate from the darker side of the color wheel, aside from the stream of light coming from the doorway. These dark colors were chosen specifically to add depth to the eerie, unexpected mood of the scene, and further play up the nervous reaction of the young girl. At the bottom right hand corner of the ad, a short tag line reads “Some toys never die”. This phrase is memorable, yet short enough so as not to distract from the scene in the ad, and indicates to the audience that the ad writers’ dark comedy in the text means that the ad as a whole is not meant to be truly scary. The phrase is placed just above a small image of a Duracell battery, creating a memorable connection between the two. Ad designers for this piece clearly took careful consideration of every detail, as even the font, which resembles that of a carnival ad, accentuates the eerie, haunting tone of the scene, and tying the message together nicely. The stream of light coming from the doorway also casts downwards towards the text, drawing the reader’s attention to

Their are some simply artistic concepts used in this ad. The choice of color is huge. They minimized the color to just black, white, and green. This creates a serious mood by using very few colors that aren't crazy color.