preview

Strength Of Goodyear

Decent Essays
Open Document

Strength a) Marketing A good marketing strategy is very important for a company to promote and advertise their product. As for Goodyear Tires and Rubber Company, marketing could be one of the strength for the company. In United Stated, Goodyear is one of the leading national advertiser. They have maintained high-profit in auto racing to emphasize the high-performance capabilities of its tires and the company’s commitment to product innovation. Goodyear company is very well - known to have blimps that often to be seen at special event in United State and was the one of the most recognizable advertising icons in America till today. The company slogan “The best tires in the world have Goodyear written all over them” show that the company positioning as high-quality, worldwide tire manufacturer and marketer. b) Manufacturing The company …show more content…

Besides that, their company market share also the highest compare to other company. In Exhibit 2 and 5, show that Goodyear was the top manufacturer brand in U.S market share for original equipment passenger car tires and estimated U.S market shares of top 10 brands in replacement tire market. However, as increasing number of competitors has entered to the tire industry Goodyear has faced a lot of problems in their management. Goodyear has faced management crisis; its causes Goodyear has loss $38 million in the year 1990 and a change in their company top management in 1991 has makes them reconsider about Sears proposal. Besides that, Goodyear has faced decline about 3.2% in market share for passenger car replacement tires with the loss about 4.9 million tire unit. This show that Goodyear is weak in management in order to maintain themselves on the top in tires industry and can’t compete among their competitor as well as differentiate themselves from their

Get Access