Strength, Strengths And Threats Of Cathay Pacific, A Airline Company

This consists of things such as achievement of higher market share and profit maximisation consequently due to an individual’s performance. Processes that are used to motivate employees will affect employee’s willingness to remain with an organisation. Performance management is vital within most organisations and is seen as a crucial ingredient in motivating employees and can be explained by various motivational theories.

ASQ-SE AND ASQ Name University Evaluating Mission Statements: Home Depot and Nike The Mission statement is the proclaimed affirmation, generally with smaller or bigger text length, which articulates the standing attitude behind organization’s existence, its meaning, a reason for its existence, and its objectives. In fact, it shows the direction, dream, template, and approach, strategy, philosophies of any organizations (Pontefract, 2013). Nevertheless, it should be customer centric, concise, and explicable, relevant to what it asserts, well-timed, concrete, and extraordinary to entice and appeal the customers towards the business.

The purpose of this report is to represent a SWOT analysis for a WestJet Airlines Ltd. “SWOT is an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.” These factors will determine the success or failure of any company. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding, decision-making and achieving company’s corporate goals and objectives.

JetBlue Airways Corporation is an American low-cost regional airline company headquartered in Long Island City, New York. JetBlue Airways Corporation is a public company that is traded on the NASDAQ stock exchange under the ticker JBLU. According to Yahoo Finance, JetBlue operates in the Services Sector and Regional Airlines Industry. JetBlue’s main base is at John F. Kennedy International Airport, in Queens, New York. As of October 2013, JetBlue serves 84 destinations in 24 U.S. states and 12 countries throughout the Caribbean, South America and Latin America. As of December 31, 2012, JetBlue had approximately 12,124 employees.

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.

The mindset of an organization especially ABC company should be " customer first, Employee second and Shareholder third ". ABC company cannot improve its productivity without raising its worker productivity first. The assumption is that the more effieceint the job, the more employers can justify their salary expenses. One of of the Company's main weakness is due to the decline of growth of worker productivity. Maintening healthy employee realtion in an organization is a key for organization success.

Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.

A SWOT analysis assesses the company’s strengths, weaknesses, opportunities and threats to provide competitive observation into the potential and basic issues that affect the overall success of a company. Furthermore, the essential objective of a SWOT analysis is to analyze and designate every important aspect that could positively or negatively affect the success to one of the four classifications that provides an extensive examination of the company. If properly utilized, the tool can be used to develop business strategies, identify improvement opportunities, and position the company so that is can have a competitive advantage. Strengths are positive internal attributes that are within the company’s control. It is used to help identify what the company’s current status is and how successful can be if it maintain the status. Weakness is another category that is analyzed internally and externally, by analyzing internally, management goal is to identify areas that can be improved. Through this tool, it will identify what is preventing the company from achieving competitive advantage, could it be limited resources, poor physical location, limited expertise or old or limited skills and technology systems? Opportunity identifies areas within the organization that can be expanded, it

The C.P. (2016) declares that it covers the departments of Cargo, Commercial, Corporate planning, Corporate services, Engineering, IT, Flight operations, Apply and Customer services. Those coordinate to enhance client administrations and create cultural changes within the organization. They cultivated new programs such as “Service Straight from Heart” for strengthening cohesion with clients.

To compete now a day’s competitive environment companies have to take a look on customer satisfaction as a high priority because they now a days demands improved products in quality, cost and reliability. And these are the key factors on which the organization must focus on and to consider those key factors, organizations must adopt new approaches of management to gain the satisfaction of customer. We can examine every item in the figure shown below.

There comes a time in every organization when certain ineffectiveness and inefficiencies disrupts business operations. These ineffectiveness and inefficiencies cause companies to suffer in the quality of service, products, reputation and ultimately, profits. In today’s economy, companies of all sizes and industry need to continuously be improving their way of operating their business in effort to remain competitive in today’s market place.

Cathay Pacific Airways Limited, which is managed by the Swire Group, is the largest airline and flag carrier of Hong Kong. The company with over 14,000 staff worldwide now, was founded by 1946. It based at Hong Kong International Airport, and its operations include scheduled passenger and cargo services to over 120 places around the world.

The competitive business environment determines companies to focus on developing strategies intended to improve their position on the market. This objective is reached with the help of employees and their performance. In other words, it is important to improve employees' performance in order to benefit from an improved position o the market of these companies. The performance improvements are significantly influenced by the motivational strategies developed by these companies.

In Herzberg’s Motivation-Hygiene theory led to development of extensive lists of these motivator and hygiene factor (Miller 2006). According to Miller (2006), the category of motivator factors is responsibility, achievement, recognition, challenging work and advancement in the organisation. The category of hygiene factors are physical working conditions, salary, benefits, company policy and the technical quality of supervision (Miller 2006). Herzberg believes that the absence of these factors will lead to unhappiness and dissatisfaction. Effective job performance is highly dependent on the adequacy and balance of both motivator and hygiene factors. A US retailer, Costco is known to be incredibly loyal, which can be keep profitability for the organisation (Leberecht 2010). Keeping the employees satisfied will make employees perform well and it results in higher profitability for the organisation in the long run (Leberecht 2010).

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.