New Idea: Padini Online Retail
1.1 Where have we come from and what do we have to offer? - A critical awareness of the business heritage and the commercial idea for a new business 10 marks company: Padini. background, mission, vision, padini annual report.
>>Brief background detail and experience of Padini Berhad. executive summary & Business decription. provide some history of Padini and how their current business pattern. provide some disadvantages of existing business? e.g: customers have to go to store, parking fee, taxi fare etc... who are competitors of Padini,e.g: H&M, Uniqlo, Cotton ON.
>>New idea: padini-online retail system, customers can buy Padini product not only from stores but also from their Online Retail System.…show more content… supplier cost, slash internal cost (e.g: dept restructuring), differentiation: to make your product outstanding, prestige ,e .g: Rolex , top of range, provide diagram of porter generic strategies.
SWOT Identify the Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) of your idea. What are the strengths and weaknesses of your business or potential business? Who are your competitors and what are their strengths and weaknesses? What is your competitive advantage over your competitors?
Strength: cost strategic, range of product, existing customers, scalable opportunity as expandable to diff countries.
Weakness: lack of system operational expertise,
Opportunities: increase profit, market can be expanded, customers range open to secodary, tertiary and refusing customers as convenient for them to shopping online.
Threats: duplicate product can be found from other competitors with cheaper price but low quality. courier company's service may be poor, existing customers do not have Internet access.
>marketing plan: 4Ps: price, promotion, place and product.
>Strategy: : location, packaging, quality and etc.