Strengths And Strengths Of Mcdonald 's

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

McDonalds is one of the world’s largest franchises. It falls under the fast food franchise and is a leader in this industry with roughly 36900 operating stores worldwide.

Burger King was founded in 1953 and is one of the leading hamburger and sandwich fast food restaurants on the market. The company has grown so much that today it's operating in more than 70 countries and 90% of the restaurants are privately owned franchises. Using successful marketing strategies Burger King has managed to hold a strong position on the market, despite the strong competition and the challenges that can occur. It's biggest competitor, McDonald’s

For the past 11 years, I have been working for the same organization. Kroger is a large grocery store chain in which operates under 15 different banners. Kroger was established in 1883 by Barnard Kroger. Operating in 34 states in the United States, Kroger is the second largest grocery chain in the U.S.

When eating a burger from a fast food restaurant, the average person does not stop to think how the food they are eating was made. As convenient as it may seem, the fast food industry is a $200 billion a year giant, and many people simply do not know the impact that it truly has. In Fast Food Nation some believe that food safety regulations can be sidestepped and low meat quality and poor management are putting the health of many Americans in danger.

Chapter ten begins with the author talking about his visit to Plauen, Germany. He then gives a description of the population before, during, and after World War 2, informing its readers that Plauen was abandoned after Britain bombed the city. Plauen was occupied by the U. S.A. and the Soviet Union during and after the war, and was a common place where protests broke out. According to the book, after the war ended McDonald’s was the first corporation to open a new building in the city.

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

“The foods contain too much fat, salt and sugars. The food is not always what is said to be and uses a lot of packaging.” First, Mcdonald’s has many different food selections but many of them don’t have the real ingredients on them. Not only do Mcdonald’s stores show up on every corner of the united states, they also have unknown animals involved in the process of making your lunch, dinner, and breakfast. “Packaging that will be thrown on the ground, if the food is not eaten within the restaurant people usually don’t take the time to throw the packaging in the dustbins.” Since,

By examining McDonald’s 2012 commercial “Still in Awe” Angus Burger, we can see subliminal messaging through the sexual innuendo background music “Rock You like a Hurricane”, which is important because of the persuasion to the thirty year old professional white male. Throughout the beginning of the commercial there is important lyrics blocked out that many thirty year olds would most likely know without even thinking about it. As the commercial is coming to the end and is about to show the burger it states with the intense lyrics of “Here I am, Rock you like a hurricane, Here I am”.

Every man, woman, and child who visit a restaurant should feel at ease that the food they consume will be harmless. Americans are entitled to secure food products by the policies that the Government put in place. But, food safety is not being provided by companies to their employees. McMillan asserts that while working at Applebee’s for two

McDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set management structure and a predetermined set of procedures for running its restaurants. As a result, McDonald’s has come to resemble a machine where employees are like components of the big McDonald’s machine.

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand

McDonald’s the nation 's number one fast food chains are known worldwide, because of their reputation for affordable menu options and unhealthy dietary products. McDonald’s popular items such as the McChicken, McNuggets, Big Mac and McDouble all contain ingredients such as azodicarbonamide, added in almost every hamburger bun are used to improve texture of the dough can be found in tobacco products, sodium acid pyrophosphate a synthesis substance that leads to imbalance dietary and osteoporosis and dimethylpolysiloxane which is used in their cooking oil also can be found in cosmetics such as hair care products. Consuming food that contains these ingredients leads to obesity, diabetes, high blood pressure, and coronary heart disease.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.

Fundamentally, McDonald’s is presently one of the top companies in the fast food industry. Essentially, meeting it’s market demands and needs is crucial for the survival of this company. Due to it’s commended leadership, innovations, globalization, and expansions, its has remained a part of this specific market. To achieve its success both internally and externally we have to play close attention to it’s financial, marketing techniques, acquisitions, technology, and human resources that are incorporated in everyday operations. In this paper, we will analyze many key components of the McDonald’s corporation as well as their financial statements which contributes to their history of long term success.