Strengths And Weaknesses Of Acd And Swot

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(a) ABCD and SWOT :
SWOT analysis is a framework that allows managers to synthesize insights obtained from an internal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats. Strengths are those factors that give an edge for the company over its competitors. Weaknesses are those factors that can be harmful if used against the firm by its competitors. Opportunities are favourable situations which can bring a competitive advantage. Threats are unfavourable situations which can negatively affect the business. The comparison of ABCD analysing framework and SWOR analysing framework is given in table 1.

Table 1 : Comparison of ABCD and SWOT analysing frameworks.
S. No. ABCD Analysis Framework SWOT Analysis Framework
1 ABCD is a mnemonic denoted A for Advantages, B for Benefits, C for Constraints, and D for disadvantages. SWOT is a mnemonic denoted S for Strength, W for Weakness, O for Opportunities, and T for Threats.
2 Used as a tool for analysing business models, operating concepts/ideas, business strategies, business/ functional systems. Used as a tool by organizations and individuals to know their ability of doing their business by knowing internal and external factors which have, or may have, an impact
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The framework is used to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share). These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by

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