Strengths And Weaknesses Of Carnival Corporation

Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).

Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards

The Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. (Corporate Information) Ted ran the company until 1990 when he handed over the business to his son, Micky Arison. Micky became the CEO, and then became the Chairman. Carnival is the largest and most popular cruise line in the world, carrying more passengers than any other cruise ship. The Carnival Corporation mission statement is; “Our mission is to take the world on vacation and deliver exceptional experiences through many of the world's best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding value unrivaled on land or at sea.” (Carnival Corporation History)

As we examined the financial evaluation of Caesars Entertainment Corporation, it will reveal the financial stability of its revenues, gross margin, and earnings per share. The largest gaming companies in the world under the leadership of CEO Mark Frissora and its 31,000 employees. It is ranked #7 in the Airlines, Hotel & Travel industry. Its ticker symbol was CZR, established in 1989. Now as we further examine the financial of Caesars, we will describe the profitability, liquidity, solvency, and the positive/negative trends over the last three (3) years. The profitability will show and yield profit or financial gain. Liquidity will describe and reveal the availability of liquid assets; how easy it is to convert assets to cash.

As the number of cruise ships continues to increase in the industry, domination by a few companies continues to rise. Carnival Corporation & plc is one of the largest cruise companies in the world has put orders for three new cruise ships to be built in China. This is in order to have cruise ships that are going to different routes at a time, hence serving a more diverse customer base (Vairo, Quagliati, Del Giudice, Barbucci, & Fabiano, 2017). The company has already almost exhausted the older generation of its customers. Carnival Corporation & plc has however found it hard to attract the younger generation.

Carnival is a leader in the cruise industry and it’s highly likely that the consumers would select this company; as it is also a branded company recognizable on the market it allow the process of word of mouth that lessen the power of the consumers from their self.

On February 2016, Royal Caribbean’s Anthem of the Seas set sail off the East Coast of New Jersey with more than 6,000 passengers and 1,500 crew member on board (Almasy, 2016). The passenger ship sailed into a storm which threatened the lives and safety of everybody on board. According to CNN and other new agencies, a lawsuit was filed in a Miami federal court alleging the captain’s negligence in sailing into a well-publicized and forecasted storm. In another case, Royal Caribbean 's Explorer of the Seas was on a 10-day cruise in January when a fast-moving bug left nearly 700 passengers and crew stricken with vomiting and diarrhea. The CDC reports that this is the highest number of sick people reported on any cruise ship in two decades. Yet, in another report, the Eastern Star went down during a storm killing more than 450 people. It 's the deadliest boat disaster in China in almost 70 years Cruise Line Safety: In the last 5 years approximately 1000 people have died on cruise ships which ran aground or sank (Ahmed, 2016). Ironically, there are a lot of people who will never get to experience of going on a cruise because of the fear driven by reports like the aforementioned. In actuality, cruise vacations have a higher percentage of satisfied customers than any other vacation experience. There are a number of compelling reasons why a cruise would be an ideal vacation for family and friends. Taking a cruise can have many different price ranges depending on the location you

Many of us have heard of problems with Carnival Cruises in recent years. A major incident happened in 2010 when an engine fire aboard Carnival Splendor caused the ship to be stranded 200 miles off the coast of California. Since then, many Carnival cruises have faced similar issues. Carnival Triumph had a fire on board in February of 2013. Then, in March of the same year, Carnival Legend had problems with increasing their ship’s speed. There are always risks when going on a cruise, but could Carnival have avoided the problems that happened?

On February 2016, Royal Caribbean’s Anthem of the Seas sets sail off the East Coast of New Jersey with more than 6,000 passengers and 1,500 crew members on board (Almasy, 2016). The passenger ship sailed into a storm which threatened the lives and safety of everybody on board. According to CNN and other news agencies, a lawsuit was filed in a Miami federal court alleging the captain’s negligence in sailing into a well-publicized and forecasted storm. In another case, Royal Caribbean 's Explorer of the Seas was on a 10-day cruise in January when a fast-moving bug left nearly 700 passengers and crew stricken with vomiting and diarrhea. The CDC reports that this is the highest number of sick people reported on any cruise ship in two decades. Yet, in another report, the Eastern Star went down during a storm killing more than 450 people. It 's the deadliest boat disaster in China in almost 70 years Cruise Line Safety: In the last 5 years, approximately 1000 people have died on cruise ships which ran aground or sank (Ahmed, 2016). Ironically, there are a lot of people who will never get to experience of going on a cruise because of the fear driven by reports like the aforementioned. In actuality, cruise vacations have a higher percentage of satisfied customers than any other vacation experience. There are a number of compelling reasons why a cruise would be an ideal vacation for family and friends. Taking a cruise can have many different price ranges depending on the

The Carnival Corporate Scholars Program has caught my attention because I believe that this program can help grow my entrepreneurship skills for my major and the extra-curricular outside of school I’m involved with. I am familiar with the company named Carnival as a cruise line for years and have deep respect for the success and smiles that Carnival puts on people’s faces. I just don’t want to receive everything I can from this program but also to give back to the company and beyond to create an even better positive impact towards this program once I am involved in it. Networking is key in business or entrepreneurships to help benefit a cause; I can use skills like this that I have developed over my professional developments not to make sure

Carnival has 75 ships in its fleet and is continuing to brand the company as the “fun ships”

The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while

Based on passenger volume, Carnival was the most popular cruise company, with an estimated 51.6% of worldwide cruising revenue in 2011. (Market Share Statistics, 2012)

Carnival could make significant cost savings by better integrating operations across all of its brands and foster the sharing of ideas among the portfolio companies. Moreover, CCL currently has three reservation systems and seven yield management systems. To increase efficiencies and better share information across brands, Carnival could use fewer systems. Another opportunity for the group would be to unite the headquarters. Carnival claims that having a different headquarter for each brand is a way of maintaining the “uniqueness” of the brands. However, combining them would allow Carnival to significantly decrease overhead costs and improve the bottom line. The company announced in 2011 that it intended to combine the headquarters of Seabourn and Holland America Line but since then, it did not announced any other corporate restructuring.

At first blush, according to the case, Carnival’s shares plummeted to 14% in the first day of trading in New York City after the accident, also wiping hundreds of millions of dollars off the net worth, making the stakeholders negatively impacted severely.” (pg. 2, paragraph 19) However, some people would sway to the decision that the board of directors and stockholders were impacted in a positive light because of “Arison’s hiding behind the scenes during the cataclysmic ship-wreck, it made the company and other cruise liners paid less attraction. “By maintained a low public profile during the Costa Concordia crisis, Mr Arison and Carnival also might limit the focus on the parent company and its other cruise lines” ( pg. 1, paragraph 9) It can also be debated that stock prices would have derailed further if Arison was prescence in the media.