Strengths And Weaknesses Of Coca Cola Company

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

There are many competitors in the food and beverage industry in such that it can be classified as a fragmented industry. The Coca-Cola Company is one of PepsiCo’s largest competitors on the beverage side. The companies compete for the highest profits and market share. The constant battle between these two companies often benefits the consumers with sales and promotions, new products and better quality. There are numerous generic brand sodas that are offered to compete with the brand names that PepsiCo offers. The rivalry intensifies due to number of substitute products that are offered. The pressure in the industry is fierce due to the large number of competitors.

In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Coca-Cola’s value proposition is unique in that is has a patented secret formula that others can only imitate. They have over 500 brands and 3500 products worldwide including soft drinks, water, juice, coffees, teas, decaffeinated, low calorie, zero calorie, and energy drinks that meet every kind of thirst need. They usually provide the best sale prices on many different size of drinks. They offer Coke Rewards where individuals can get free drinks, clothing and amusement park tickets.

The Coca Cola industry is a vibrant model that started in 1886 by John Styth Pemberton who was a pharmacist in Atlanta, which is the capital; headquarter for the Coca Cola Company. It is the world’s primary manufacturer of non-alcoholic beverage and operates on a global scale across over 200 countries worldwide with over 500 brands. The company is widely recognized by 94% of the world’s population (coca cola Company.com). Coca Cola is largely successful, has become the iconic beverage of the American culture, is ranked number three in the world, and is regard as “happiness in a bottle worldwide (bestglobalbrand.com) The company post revenue of 5.37 billion dollars with a 2% rise in the North American market (NBC.com). This report will therefore examine many different aspect of the Coca Cola company which as allow them to become the beverage and brand of choice worldwide.

The Coca-Cola Company attempts to satisfy the wants and needs of many different types of people. They carry beverages that target different age groups, sexes, and lifestyles. Their most popular product, as many know, is Coca-Cola and it is popular in multiple different nations. The Coca-Cola Company took note on their success with Coke, so they produce many similar products that would then fit the lifestyle of everyone, such as Coke Zero, Diet Coke, Caffeine Free Coke, Cherry Coke, Vanilla Coke, and so many more. This way the target market for Coca-Cola is much broader than

Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola is getting indirect competition such as Starbucks and Dunkin’ Brands Group which do not compete directly with Coca-Cola. These businesses do place a dent in the company’s market share. These chains offer a healthy competition to Coca-Cola’s carbonated drinks. They might not be a big competition for Coke, but they do give a dent to its beverage market.

It is vital for an organisation to examine and make changes based on internal and external factors that affect its performance because if there is anything that is steadfast and unchanging it is change itself. Change is inevitable in an organisation. So let us identify COCA-COLA’s strength and weaknesses a SWOT analysis which stands for strength, weaknesses, opportunity and threats.

They have done everything to sell their product from teaching the world to sing in perfect harmony to taming one of the most feared (National Football League) linebackers Mean Joe Green to even going to the moon on the Apollo missions. Coke has even found a way to get Santa Claus and a bunch of polar bears on the North Pole to drink their product. Coke is also famous for their product placements in every kind of movie and television show for the last 50 years. Some of the points related to strength of the Coca cola Company are listed below:

Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win peoples heart. Where Pepsi’s target is continuously changing, and is targeted towards youngsters, Coca cola targets people of all ages. The targeting is also done by celebrities who are well liked.