Strengths And Weaknesses Of Cool Beans Cafe

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

When discussing the use of social media as a marketing tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The reasons are obvious. They are the most popular social media platforms with a fan following running into millions. Which entrepreneur wouldn't want to capitalize on such an expansive following for his business?

* During summer months when there are fewer students on campus shorten café hours Monday – Friday 6 am to 6 pm and Saturday – Sunday 8 am to 8pm.

Today, a single post can reach millions of people with a click of a button. With the ability of mass exposure, people should learn to market themselves as assets, promoting themselves within social media to reach a wide audience, create connections and become profitable in

Based on the research of Coffeeberry and situation analysis, the core customers are nearby residents and students from University of La Verne. Therefore, the volume of customers is roughly around 5000. Coffeeberry is located in old town La Verne, and right next to University of La Verne. The very basic reason why Coffeeberry pick up this location is because it is a downtown area and a lot of businesses are centered here, where people living nearby and students from the university hang out. The competitors, who also offer coffee products, including Circle K, Starbucks, McDonald’s and Miss Donut & Bagel, etc.

Companies usually tend to give attention to specific groups of people in which they take advantage of by attracting them to different trends that they could follow. Lopez mentions how Facebook and Twitter has control over social networking, stating that “Last year, over a billion people had Facebook accounts. Twitter routinely logs similar numbers. In short, each of these “services” draws half of all estimated internet users”(484). Looking at how Facebook and Twitter have made a great impact on society, Lopez discusses how these industries have taken advantage of the web to attract people by the idea of social media thus creating a gap between those who are involved in it and those who aren’t.

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

Bongo Java Roasting Co., located in Nashville 's historic Five Points area, is quickly becoming a hipster haven. On any given day of the week you can spot musicians and artists hanging out in their natural habitat, sipping lattes and cappuccinos, talking business. The staff is just as creative and stylish as the shop 's patrons, with tattoos, funky haircuts, and infectious personality. At Bongo Java Roasting Co. not only can you enjoy some of the best drip coffee and espresso drinks in town, you can actually watch the roasting process as it is happening. Bongo Java Roasting Co. specializes in 100% organic and 100% fair-trade coffee. This means that they use only the highest quality, hand-picked beans from around the world, but also pay the farmers a respectable, livable wage. Unfortunately, this is not common practice in the coffee industry. This is what makes Bongo Java so unique. The company started seventeen years ago as a small coffee shop with only one location. Since then Bongo Java has become a Nashville staple with three busy locations, as well as a progressive business model in the specialty coffee industry. The a seemingly endless variety of coffee is roasted five days a week. The roasters at Bongo take a hands-on approach to ensuring that their coffee is the best in Nashville. They man a large roaster that cranks out about forty pounds per batch, which is microscopic compared to most corporate coffee roasters. But the expertise of the employees and attention to

Starbucks has made a success offering the consumers something different than nice store bought brands of coffee. Howard Schultz acquired Starbucks in 1987 he wanted to copy the idea of espresso bars that he saw on his visit to Milan. His idea was to provide the consumer a place where they could relax and socialize with coworkers or friends that he called the third place. (Ferrell & Hartline, 2013).

Many companies are convinced that there are a limited number of “influencers” on the web that can endorse products and attract the attention of massive amounts of consumers (O'Brien & Marakas, 2011). Supposedly these people have a near mythical ability to create an internet sensation by the mere mention of a business’ wares, and finding these individuals is important to marketing departments since studies have shown that people are more receptive to the advice of third parties above the information provided in the advertising from the product companies (Matthews, 2013). However, firms have found these Michael Jordan’s of social media to be extremely difficult to find and marketers from LinkedIn, BzzAgent, and Umbria have concluded that this

This case study provides the reader with a view on how extremely important social media and to an extent fame is, in the 21st century, with regards to having a successful business. Kylie Jenner’s company Kylie Cosmetics uses the

Nestled in the Theatre District is one of my new favorite “coffee” spots-Bibble & Sip. It’s friendly atmosphere, delectable pastries and adorable alpaca themed decor are all reasons B&S have caffeine enthusiasts like me raving.This teeny cafe is incredibly homey and serves an array of gourmet tea and coffee, espresso and sweets. All baked goods, down to the granola and marshmallows, are made in house and many are inspired by Asian flavors.The latte syrups, like matcha jasmine and lavender, are made by the establishment as well.

Study shows that U.S. per capita coffee consumption has not really varied in over 15 years. Although the consumer has since evolved from regular brewed coffee to a more sophisticated gourmet brew, the overall intake for coffee has relatively remained the same based on the Gallup polls. (Brown, 2015) The Starbucks Company has managed to change the pallet of the consumer by the type of coffee they distribute. Companies like Dairy Queen, McDonalds, and Dunkin Donuts have had a complete coffee menu makeover in hopes to keep pace and their customer base. (Cowan, 2014) (Company Profile, 2015) Since 2003 there has been a noted growth of coffee import to the United States (U.S.), regions such as New York, Miami, New Orleans, Houston, and San Francisco have become major ports on handling imported coffee. The United States have increased their secondary countries in Latin and Central America in order to meet the demands of coffee beans here in the U.S. (Plume, 2003)

Studies shown that the increasing of urbanization in Malaysia has undergone some changed in lifestyles due to the positive growth of economy. (Ali, Abdullah 2012, ; "The Malaysian Insider" 2014) According to Delisle (1990) stated with increasing income and urbanization, results in increasingly demand of food as well as affect the changes of consumption patterns. Based on research done by Ali and Abdullah (2012), stated food services business is available at school, government office, and manufacturing industries to solve the problem of increasingly population in urban cities. Nowadays, the cafe scene is booming quickly in most of the urban cities of Malaysia, the most significant cities such as Kuala Lumpur, Ipoh and Penang. "The Malaysian Insider", an article published in 2014,stated that market report released by Euromonitor International, young consumers' demand for convenient and fashionable products has trigger the rapid growth of Malaysia coffee culture industry. Development of urban areas and the degree of people's demand causing the blooming

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.