Strengths And Weaknesses Of Facebook

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

Facebook is one of many social network or social networking sites that exist in the web universe. If you have previously known my space or friendster then facebook is not much different like the second social network. Facebook was firsh present in February 2004 with mark zuckerberg as its founder. In the early days of its establishment, Facebook is only intended for Harvard University Students. New in the year 2005 Facebook open membership for school children. A year later, exactly. In 2006 Faceboo opens a universal membership alias anyone. From any hemisphere, people can join Facebook.

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

Many businesses see social media as a contemporary way to franchise their brand or communicate with other businesses. Instagram, Snapchat and Facebook are a few social apps that are used by businesses to generate a name for themselves. Millions of people can view a post from different parts of the world. According to a youtube video by Shoutout Digital “ If Facebook was a country it would be the 4th largest in the world.” Instead of building a retail store, upcoming businesses are establishing their brands in a more diverse crowd. Facebook has created a platform for companies to acquire customers from all over the world. Studies have shown that “over 91% of marketers claimed that their social marketing efforts greatly increased their exposure”. Many Entrepreneurs can save money and easily advertise the product or service they are selling online. Since facebook wasn't a huge hit over the years, Instagram came along and formed a huge controversy.

But it spawned hugely from that, and now there are Facebook pages that sell accessories, games, posters, cupcakes and services like consultation on studying abroad etc. Social media has helped these young entrepreneurs launch their business into the mainstream. In Facebook, the number of ‘likes’ shows you that how successful your business really is. And that’s why many companies are putting more emphasis on creating eye-catching designs and writing innovative contents for their Facebook page. Social media marketing has become a new term now and is being widely used in the marketing spectrum of our country.

Facebook is focused on providing customers with a way to interact with each other through their web site. What happens is different users; will utilize this to stay connected with friends and family around the globe. At the same time, the company has a strategy that allows developers to create specific applications that could be used on Facebook pages. This has resulted in the firm seeing a total of 845 million active members. Out of this number there are total of 443 million people who will visit the web site on a daily basis. This has led to the company introducing a marketing service that will allow everyone to connect with each other. For advertisers, this is an effective platform for reaching out to specific demographics of customers (based upon their interests and

Facebook is reaching new generations. They do this by targeting interests, likes, stages in their life, language, and culture. The average American spends 40 min each day on Facebook. (Statista 2016) If millions of Americans spend the average time each day, then there is a correlation between brand awareness and success. For instance, the company Hesselson’s a small pool and

Facebook is the most popular social media marketing networking site on the Internet. Social media marketing consultants in India help businesses share their business information along with products details, photos, videos, and useful content with large number of people. By using this platform, it becomes very easy for a business to measure the demographics and interests of their prospective customers. The brand page of a business will have more and more friends and fans and will get more recognition in the market.

Welcome to the twenty-first century where society is accustomed to staring at glaring screens rather than communicating face to face. There are infinite amounts of social networking websites; one of them, which took the world by storm, is Facebook. Facebook enables its millions of users to connect with each other worldwide, with just a single click of a button we are able to connect with whomever we desire. This gives ordinary Americans a lot of power; maybe too much that may affect us socially and psychologically. In just a small amount of time Facebook becomes a priority, users will begin to excessively check their Facebook for notifications. Gradually the addiction of Facebook will emerge. Author Maria Konnikova certainly makes her statement loud and clear about Facebook, she believes that Facebook has more negative outcomes than positive. Though, I am a Facebook user myself I can’t help but agree with Konnikova.

As technology progress, humans evolve to the advanced technology and enhance our lives via technology. We connect to our families, friends and others through social media such as Facebook. Social media takes up a huge part in our lives. Social media infest us with information that are relevant and irrelevant to us. Marry Marrow wrote, “It was Facebook that changed the face of e-communication; in fact, it was the first electronic social media” (para 1). She assumes that Facebook is playing a huge role in electronic communication. In the journalist Maria Konnikova, “How Facebook makes us unhappy?”, Konnikova divulges many aspects of people on social media through researching and experience, and finds how social makes us unhappy. I agree with Konnikova findings after reading her article. In addition, she concludes that if you are engaged, active, and creative you will not sorrowful on Social media, however if you are passively browsing and defuse to engage, you will be depressed.

In a world filled with spectacular inventions and technology, people thrive on communication. Men and women everywhere must know what is going on globally and constant conversations with people in different continents occur. How can this happen? Of all the new ways to talk, Twitter emerges as one of the best ways to interact with anyone from almost anywhere. From its powerful search engine to its trends and hashtags, the microblog grants people access to news about any huge occasion. With its orderliness and efficiency, the app aids careers and future generations. Launched in 2006, Twitter is the latest, most valuable gizmo men and women of different generations use to communicate events or quickly publicize new ideas, thoughts, and opinions.

Facebook allows your business or your individual brand to be processed in the marketing pool, easy and freely. Many detailed features and tools provided you or your business, offering instant communication, easy networking, marketing/advertising, and quick access. For a

When you use Facebook as a marketing tool, you might get off to a bumpy start. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This is a non-intrusive form of marketing that allows people to connect to your business. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Through its years of operation, Facebook has been able to evolve and remain as one of the most popular social networking sites ever created. Facebook’s purpose is for users to connect, share, and communicate with each other across the internet. The case explores the beginning of Facebook, in 2003, when Harvard student, Mark Zuckerberg first created an on-campus website called Facemash. The site would allow other students to rank the attractiveness of fellow students and quickly became the topic of conversation at the university. Zuckerberg would soon be placed on academic probation for breach of security, after the university learned he had hacked into Harvard’s computer network in order to use pictures of students on the website. This, however, did not deter Zuckerberg as he then began to work on his next website: The Facebook. The Facebook was launched in 2004, soon dropping the “The” to become Facebook. Zuckerberg knew the sites potential and allowed other universities in the Boston area to use the site. Over the next years, Facebook grew more and more popular, being used in over 800 colleges, universities and high schools. By the end of 2005, Facebook had earned 9 million in revenue and millions of monthly active users (The Guardian 2007).