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Strengths And Weaknesses Of Maybank

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The strength of Maybank is becoming the biggest bank in Malaysia that taking the regional market lead (Santhi, Barathy, & Teoh, 2013). In 1981, Maybank was the first Malaysian bank to set ups ATMs in Malaysia (Maybank’s Annual Report, 2014). The ATM Machines are placed broadly accessible all over Malaysia thus it become the biggest Banking Service supplier in Malaysia. In addition, the express international cash transfer service is also firstly delivered by Maybank and made convenient via Pakistan, Cambodia, Philippines, Brunei, Indonesia, Singapore and Malaysia. Hence the money transaction is more convenience in worldwide for their customer. Aside from that, Maybank execute comprehensive services and diversified its product line from deposit, …show more content…

The threats and opportunities in the e-banking line are increased due to the introduction of internet. The threat of e-banks and the point of equality concept are very highly used by the current competitors. There are rivals such as CIMB clicks, Hong Leong online banking and many more which cause Maybank2u.com unable to monopolize the market. As a consequence, the customers can exchange brands easily. Moreover, the customer of Maybank are likely to concern with the safety matter of online banking. They prefers to do transaction in the classic ways more than online banking due to their lacking of confidence toward security and safety matter of online banking. They are scared of hacker that might intercept their information. But other than that, the bank may significantly affected by the present macroeconomic situation across the global and adjustment in economic policies in South East Asian countries. This happened because Maybank’s goal is to widen Islamic business in markets such as Singapore and Indonesia as part of their target on the ASEAN

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