Strengths And Weaknesses Of Mcdonald's

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

Not only is McDonald’s a popular brand name, but it has a list of statistics to support its popularity. It has been ranked as the most recognized fast food restaurant internationally and is one of the top three American brands. According to the Forbes List, McDonald’s is the sixth World’s

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

McDonald's restaurants feed more than a million of peoples around the world everyday. Almost everyone in the United States will see the Golden Arches( symbol of McDonald’s) every where; whether, they are on their way back home from work or going somewhere. The reason why peoples starting to like McDonald more and more are because of the restaurant location, food cost and

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s is one of the most successful examples of a brand that has transcended national boundaries. It is currently ranked the 6th most important brand in the world (Pomposo. 2014). It has produced the term ‘McDonaldization’ meaning ‘the

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s vision is ‘to be the best and leading fast food providers around the world’. Through this vision their mission is; ‘to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service,

McDonald’s is a global franchise found in almost every state and country all over the world. McDonald’s has a headquarters in Taiwan, where the company views itself primarily as a franchisor. One of the strengths of the McDonald’s model is the expertise they gain from operating company-owned restaurants, which allows the company to improve the operations and success of all their restaurants. Another strength of the company is that they have a diversified income stream. Their chain’s revenues come from various countries, with Taiwan being one of them. McDonald’s sales from its company-owned restaurants were over 16 billion or 64.9% of its total revenues from franchisee stores (Jurevicius, 2016). Lastly, McDonald’s is known for its brand reputation combined with market leadership. The McDonald’s brand is one of the most valuable brands in the world. Both Interbrand and Forbes list McDonald’s as one of the world’s top 10 most valuable brands – no other restaurant company is in the top 50 (Jurevicius, 2016). Its strong reputation leads to high customer loyalty, and its market leadership has extended its customer base and further increases its reputation.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive

The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).

McDonald's is a leader in the global foodservice retailing business with more than 33,500 restaurants serving approximately 68 million people daily in 119 countries. McDonald's focuses on 5 Ps, which include price, products, people, and promotion to deliver exceptional quality service as well as delivering customer experiences around the world. Within the last eight years, the company has recorded success through innovative styles of providing excellent service to customer. McDonald's operates in four distinct geographical segments, which include: