Strengths And Weaknesses Of Mercedes Benz

Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles

The Japanese automakers such as Toyota are dangerous competitors for the General Motors Corporation and the have scrambled for quite a large part of market shares if the GM in America and the global markets. The Japanese competitors cut down the cost tremendously by lean production. However, the production cost is still high in the General Motors Corporation. And the inefficiency of production cause the high price of its automobiles and the market share shrinks accordingly. (Coffey, 2005) Especially in face of the financial crisis, the General Motors Corporation has much to learn form lean production to cut down its production prices.

Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

One thing that Mercedes has been able to do is to build a reputation for itself, built on quality and customer satisfaction. For some, when we hear the name Mercedes, we think of sleek, sexy, and expensive automobiles. However, we also know that when they turn that key, the German engineering behind that vehicle will not fail us. Mercedes relies on the rock solid reputation, and for them to build a vehicle outside of Germany is a huge risk, high reward endeavor. However, they believe that their new facility in Vance, Alabama will help them to get the new M-class into the market faster to compete with the Ford Explorer and the Jeep Gran Cherokee.

Toyota advances the United States in motor vehicle production because the country has devised the proper strategies in importing valuable technologies for manufacturing; they have excelled in building the appropriate labor pool; along with skilled management professionals, as they have marketed their products successfully in the home market for Japanese transportation needs.

Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety

Mercedes Benz is a well-known luxurious German brand that offers automobiles such as sport cars, classic cars, trucks and buses. Mercedes-Benz is part of the German big three as one of the best-selling automobile manufacturers in the world. The other two are Audi and BMW. Mercedes Benz provides a prestigious and luxurious feeling for its customers. It is especially concerned with offering high quality designs such as silk, cashmere, leather etc. Therefore, this brand sponsors over 30 events that are related to fashion, besides the exquisite events that they organize when they launch a new car. Furthermore, Mercedes-Benz is also popular for its safety and performance and it is known for introducing the ABS systems and airbags in vehicles. The intensive research and development team of this automobile company allows it to create powerful engines that are mostly due to the AMG division responsible for the

Mercedes benz is considered as the world’s oldest manufacturer of luxury carmaker and the reputation is unlikely to go away in the near future. This marketing mix looks at the company’s marketing and advertising strategies it has implemented over the years to establish itself as a leader in the fiercely competitive automobile industry.

Hyundai offers luxury to their customers because of the performance, reliability and improvements of the brand and the efficient dynamics of the vehicles. The global operations of the company have also been successful even with the adverse effects of the global financial

Today, Toyota has become the largest car maker in the world leading General Motors and top selling Auto Makers. The reason behind their success is being sharp and well thought and effectively implemented strategies. It has the source of strong competitive advantages in

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

The market environment for the Mercedes-Benz S-class is very solid. The environments that the car is usually sold at are very classy and clean environments. The people are usually looking for hybrid cars that are environmentally friendly. Which is exactly what the S-class provides? It has also recently won an environmental certificate. It is by far the most luxurious car that is completely environmentally friendly. Over 2.7 million S-classes have been produced. It has a high position in the market as one of the strongest and finest brands available. It also has exceptional service quality. It is extremely fast and extremely reliable, that is an industry landmark. The market is growing

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

The increasing numbers of sub-model cars can also affect the brand quality through increasing any risk issues once launched to the public. Furthermore, according to (Stephen, 2004) Mercedes customers have high expectations about the high quality promised by the company. In 2003, the company disappointed many customers when they sold over 2000 vehicles with an extra option for a navigation system, which were not ready to be delivered at the right time, also accompanied by other mechanical issues. On the other hand, the company made an announcement about its new high quality hydraulic breaking system, which increased its competitiveness in terms of safety and quality against other competitors in the industry.