Strengths And Weaknesses Of Nar

NASCAR is one of the most rapidly growing sports in the world. There are people who think that NASCAR is just a bunch of hicks going around in circles, but it takes skill to drive at two-hundred miles per hour. I am going to talk about the history of NASCAR, early drivers of NASCAR, the three NASCAR divisions, the rules, and the new technology.

"A 1999 survey of sports sponsors by Street & Smith's Sports Business Journal ranked NASCAR No. 1 in licensing, promotional opportunities, retail tie-ins, client endorsements and media coverage--ahead of the NFL, NBA and Professional Golf Association" (Advertising Age, Sc 1).

The tracks have also gone through a serious change. When NASCAR was born they raced on Sand and asphalt. The first Daytona 500 was a mixed terrain track consisting a stretch of the Daytona beach a closed portion of the highway. The tracks have multiple safety features to keep both the Drivers and the Fans safe during a crash.

Many people have heard of NASCAR sometime in their life. It would be nearly impossible to not hear of it atleast once. It would be like someone saying they have never heard of the NBA. The problem is even the most devout fans don't know how NASCAR got to be. Many fans don't realise that moonshine played a huge role in the formation of NASCAR. It all started in 1920 when the United States outlawed the manufacturing and consumption of alcohol.

NASCAR’s branding strategy depended heavily on sponsorships. The concentrated focus on sponsorships, without providing categorical exclusivity to sponsors, made NASCAR easily expendable. Ferrell and Hartline reported that 50% of NASCAR’s revenue source was from sponsorships alone (2014, p. 437). As a former Account Executive, the goal is to always educate and inform advertisers/sponsors that marketing shares the significance level with that of paying the company’s utility bills; therefore, NASCAR failed to improvise with that notion, coupled with sponsorship saturation, and as a result making them susceptible to economic downfall. Marketing experts Ferrell and Hartline expressed similar interest, saying that one potential weakness of NASCAR’s

After reading the information found on the FBI website about the National Incident Based Reporting System, I found that UCR, NIBRS, and NCVS all have their own strengths and differences but were similar in some ways. When it comes to the uniform crime report ( UCR ), people are able to compare crime rates between different places of their choosing which is strength. Within a year, the data gathered would be ready for the public which is a benefit for us. Every strength has a weakness however, and UCR’s is that it only covers crimes discovered by the police and it can be sometimes lacking in details.

As a result of its increasing popularity, the hall of fame’s visitors vary in terms of nationality, creed, and race showcasing the growth of the sport.

to Daytona Beach in 1935 to escape the harsh affects of the Great Depression. He formed the idea that people would enjoy to watch unmodified cars race. He put his plan into action and soon he had many race enthusiasts to come watch these dangerous high-speed races. Daytona Beach became known as the place to set land speed records. The beach was filled with racecar fans from across the globe. Fifteen records were set at the beach between 1905 and 1935. In 1936 the course began hosting racing events. Drivers raced a 1.5 to a 2-mile stretch of beach as a straightaway, and beachfront highway A1A as the other. But untrustworthy promoters would leave events with all the money before drivers were paid frequently victimizing drivers. So in 1947, he decided that racing would not grow until a formal sanctioning organization was formed, there were standardized rules, and there was a regular schedule and an organized championship. On December 14, 1947 France began to talk with other influential racers and promoters at the Streamline Hotel at Daytona Beach, Florida that concluded with the formation of NASCAR on February 21, 1948. With the help several other drivers of that time, its points system and rules were written on a bathroom napkin. The sanctioning body hosted their first event at the Daytona Beach on February 15, 1948. Red Byron beat Marshall Teague in the Modified division race. The first NASCAR "Strictly Stock" race ever was held at Charlotte

2. The previous NCOER NCOIC departed unexpectedly two months ago due to a compassionate reassignement, and he was out the majority of the previous sixty days prior to his departure due to medical and personal issues. As such, the corrections the battalion CSM required on the NCOERs were not done and the NCOERs were not processed in a timely fashion.

Our case analysis looks in depth at IndyCar which is an open-wheel racing sport based in America.With auto racing becoming more popular in the U.S. IndyCar is trying to compete with its top rival NASCAR in hopes of regaining fans and finding new sponsors to help keep IndyCar as a leader in the motorsports market. This analysis will take a deeper look at IndyCar’s internal and external environments as well as their customer environment and a complete SWOT analysis. To help with IndyCar’s issues, a problem statement as well as a few alternatives to help solve their problem will also be discussed in greater detail.

Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's

NASCAR is successful and has remained successful over its span of years due to effective branding and marketing strategies. In order to brand the NASCAR name they work on co-branding/partnering, television, differentiation, and loyalty. When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. (Depken, Groothuis, & Rotthoff, 2014.)

Secondly, NASCAR is implementing marketing strategies to help them remain successful. A successful marketing strategy

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

When a F1 team and its drivers want to succeed, they must have a good team strategy. It means that the team management must plan everything important. They decide whether to use hard or soft tires, how many pit stops the driver should have, how much fuel to take, which driver is number one on the team… Today’s top teams have very good strategies which are different in every race. The best teams are McLaren, Ferrari, Jordan, Williams F1 and than less successful Stewart, Arrows, Minardi… The drivers of McLaren are Mika Hakkinen and David Coulthard. The strategy in this team is very interesting. The drivers can compete between each other even when Mika is number one! So David can take points which can make Mika winner of the season. The drivers of Ferrari are Michael Schumacher and Eddie Irvine. And the strategy? No.2 has to support No.1. My favorite team is Jordan Mugen Honda whose drivers are H.H.Frentzen and Damon Hill.