Strengths And Weaknesses Of Patagonia

The next thing that Lululemon does that makes customers prefer to buy their product over other products is quality, and style. The clothes that Lululemon produces are made with great, long lasting quality and they are still in style. People like to get what they pay for, and when paying for an item at Lululemon it is not cheap but you get great quality. The Corporate Social Responsibility Department set its goal to encourage employees to take responsibility for their individual actions with their company and beyond. In result, two action plans have been put into place because of the CSR

Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra

Patagonia determines how its possible ventures will be both business practical and environmentally friendly by turning their company into a eco friendly environment. It clearly states this in their mission statement. “ Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” Their main focus is going “green” to help the environment but also using business as a

Patagonia began to reduce their role as a corporate polluter. They began donating regularly to smaller groups working to save and restore the natural habitat, and with that they also began to recycle paper waste and conducted an intensive search for paper that had a higher percentage of recycled content for their catalog. They also researched and established the use of recycled, reused and less toxic materials in their construction of projects. The company began to grow even more rapidly after these changes were

TenTree has created a product with the positioning to give customers clothing options that are environmentally and socially responsible. They promise to plant ten trees for every item purchased and only use factories that are approved by WRAP. (TenTree, n.d.) They also have a large selection of t-shirts, hoodies, sweaters, tanks, hats, and toques, in a variety of different colours and sizes. (TenTree, n.d.) Satisfying the customer wants for a wide variety of socially and environmentally responsible clothing has created functional-instrumental value for their customers.

What does it mean to be a leader? Is a leader someone who can take control when a firm hand is needed? Or perhaps it is the man who is willing to stand up for what he believes in. I used to think of leaders as impressive and impeccable meta-humans. They were men and women who I thought were simply cut from a different cloth and beyond someone like me. Now I believe that a true leader, is that special someone who is willing to get up early and start making breakfast. I believe the hero takes the two-minute walk to find fresh water. During my time at NOLS Patagonia I was able to tune into what it truly meant to lead your peers. When I entered college with the mindset of tackling freshman year, I found myself unprepared for the workload.

Chile is a narrow and long country that that extends in the western border of South America. Chile is located west of the pacific ocean and it is located along the ring of fire. Chile is a mountainous because most of their land has the mountain ranges of the Andes. The tip of Chile is called Tierra del Fuego and it is located near Antarctica. To the east of Chile is Argentina to the north Peru and to the northeast is Bolivia. In Chile they are a lot of volcanoes most of the volcanoes are located on the Andes. 80 percent of Chile's land is covered by mountains. A lot of the Chileans live along these mountains or even on them. Chileans have lived like this for thousands of years and have gotten used to it. In the northern parts of Chile snowfall is very heavy and rainfall is very scarce. When getting to the central part of Chile the climate of Chile starts to get more desert like. Also a lot of Chile's coastline is very rocky and mountainous. Annual rainfall is about 14mm the average temperature a day is 17 degrees Celsius.

Their ambassador program also helps the company grow they have elite athletes being their ambassadors like cyclist Ryan Leech. Design for the product is one of the most important things; it makes you stand out from your competitors. Lulu design team is based out in Vancouver. Lulu had created fabrics like Luon (breathable and cottony soft) and Silverscent (helps you not smell when you sweat) in partnership with apparel manufacturers, to make their products. They are also in the progress of developing fabric that protects you from UV. If you are like me, you know just by the touch of fabric if it’s Lululemon or not. It has such a significant touch, depending on what you get. These are great for marketing it makes Lululemon different from their competitors.

The company is no stranger to industry awards. In 2015, Patagonia Health earned a spot on Inc. Magazine’s Inc. 5000 fastest growing companies list. They also won the bronze 2016 Stevie® Award for Customer Service Success, and have recently been shortlisted by Silicon Review Magazine’s 50 most innovative products to

Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimising its carbon footprint and use of synthetic ingredients (what). The business model revolves around developing innovative technologies and influencing competitors and suppliers alike to adopt environmentally-friendly processes (how). Commitment to these causes while maintaining quality has allowed it to develop a loyal customer base amongst high income groups and athletes (who) and significantly increase customer’s willingness to pay.

1. Patagonia uses personnel and cultural control to apply this strategy. For personnel control, the company hires people who are as passionate about environment as Yvon.

1. Strategy: Patagonia’s product differentiation as their strategy, through CSR, which involves sustainability, philanthropic initiatives, moral obligations, and reputation. They operate in ways to secure long-term economic performance by avoiding short-term behavior that is socially detrimental or environmentally wasteful. They do this all while keeping their quality high and having their core consumers in mind.

The North Face has a marketing strategy that enables the company to focus on the athlete, the potential of the athlete, and the athlete using The North Face gear for performance. In comparison, Patagonia focuses on the clothing in which they produce and sell, rather than the company's model. Patagonia places emphasis on fabric technology in their marketing efforts and mainly depicts the clothing on company websites and catalogs. Therefore, this is an area in which both Patagonia and The North Face can improve in order to increase product communication towards target consumers. Both Patagonia and The North Face have exceptional product technologies, which they can use to market their brand and inspire consumers to explore the possibilities of their products. However, The North Face invests

Although their unconventional business approach can in no way be exactly measured to determine the effectiveness of it, the company succeeds at making the experience of purchasing one of their products special because the consumer knows they are getting a high quality product that was made in a environmentally friendly process. This unique positioning that Patagonia has in the outdoor apparel market, allows it to sell its products two to three times the average price of their competitors like Uniqlo. What differentiates Patagonia from its main competitors, The North Face Company and Columbia Sportswear, is that Patagonia has found and connected with a niche market that wants not only a high quality product but also a product that was made in an environmentally sustainable

Patagonia has refrained from focusing on attracting the next generation customer for fear of diluting the brand and chasing fashion trends. We recommend that Patagonia explore the opportunity to either: