Strengths And Weaknesses Of Research Methodology Essay

Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.

Research, no matter what field, is often conducted and analysed in accordance with two basic approaches: quantitative and qualitative. The quantitative approach aims to test a hypothesis and examine the relationship through generating numerical data or other information that is than converted into numbers, whereas the qualitative approach is more exploratory, aiming to gain a deeper understanding of the research subject. Through breaking down and examining the key features in each of these approaches it is evident that although they both begin with a problem the researcher aims to understand they fundamentally differ. The table below shows side by side comparisons, highlighting the differences that can be used to differentiate these approaches, described broadly across three main categories.

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Positivism or more specifically, logical positivism, is “maintained that science is value free, independent of the scientist, and obtained using objective methods” (McEwen & Wills, 2007, p.8). This leads to no biased interpretation of the data. In summary, objectivity and facts are the basis of received view.

The third resource that I used is from the Office of Justice Programs/Bureau of Justice Statistics (BJS). A specific article titled “Intimate Partner Violence in the United States” shows a graph of intimate partner violence rates declining from 1993 to 2006. The article is quite vague, with no real description or stats stating whether or not men commit more violence against women than women do against men. “Violence between intimates is difficult to measure because it often occurs in private, and victims are often reluctant to report incidents to anyone because of shame or fear of reprisal” (S. Catalano).

The pursuit of truth: Epistemology provides understanding for the reader to gain insight to the way that humans process and react to truth. Epistemology is the pursuit of intellectual virtue. It wants to provide an evidentiary basis for belief, rather than one of just opinion. Entwistle then brings up another important topic which is Metaphysics. Metaphysics can be defined as the philosophical investigation of the nature, constitution and stature of reality. Philosophical anthropology attempts to validate assumptions made by theologians and psychologists about human nature and behavior (Entwistle, pp119).

For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research. This has been fired in later years with some thinking that a combination of the two is best practice especially in social

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys,

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Research methodology and methodological approaches that is, the structured process of conducting research and the overall concepts and theories which underpin research respectively (Bryman, 2008), occupy a central position in the research process as they are both shaped by and translate the researcher’s epistemological position. Epistemology then refers to a researcher’s philosophical stance about the nature, derivation and scope of knowledge (Gilbert, 2008). These positions are seldom ‘spelt out’ but rather understood in the matter of research methodology and approach (Sarantakos, 2005).

The epistemology and ontology together guide the researcher towards the type of research they will conduct, and in turn determine the type of methodology and methods of the research (Carter & Little, 2007).

Quantitative and Qualitative are said to be systematic in different design. Both design have to follow a process system that involved defining a principle of research.

Research paradigms are ‘the entire constellation of beliefs, values, techniques, and so on shared by members of a given community’ (Kuhn, 1970, p.175). The three most common paradigms are positivism, constructivism or interpretivism and pragmatism. Each of these can be categorised further by examining their: ontology, epistemology and methodology. Fundamentally, ontology is the nature of reality, epistemology describes the relationship the investigator has with their version of reality, and methodology is the various techniques and tools used to analysis their research.

The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents.