Strengths And Weaknesses Of Snapchat

The first reason I believe I should get Snapchat is I can only talk to my friends. This shows that I should get Snapchat because I can only communicate with my friends that I know. According to Cornell Research it states,” Essentially, users “friend” each other through the application and are then able to send each other either picture or text-based messages known as “snaps.” This proves I should get Snapchat because I can only communicate with people I know and I can only approve them like Instagram. For this reason I believe I should get Snapchat.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Snapchat is a photo sharing app where people can send photos and videos, better known as “snaps,” to each other. The app has gained a lot popularity in such little time, being the third most used social media app, trailing behind Facebook and Instagram. It is home to more than 30 million users worldwide, ranging in age, race, gender, etc. What makes Snapchat so unique is that the snaps only last for a brief amount of time before they self-destruct, automatically being deleted from the server. Many users praise such an app that can delete private information in a timely order without it being traced back to them. However, with many discrepancies recently happening with the app, it’s leading many to wonder if this app is as trustworthy as it claims to be.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Brands and companies that use Snapchat have really helped the public relations objective and allowed them to become more interactive with their customers and followers. Having a Snapchat is relatively inexpensive

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Within a month, Snapchat will be increasing and decreasing from time to time because if you search “Snap Inc.” on Google, You can see the line graph is decreasing and increasing from day to day within a month. It lets you see the Open: 15.47, High: 15.55,Low: 15.23, and Mkt cap: 18.45B. It shows the gains and losses, also the Cost,but what they don’t have is the Div yield ad P/E ratio. My statement is true because as you look at the graph you can see it obviously does increase and decrease and as once said Snapchat is used for many things and it is one of the fastest ways to share a moment and many people may use it from different time points in the year. Sometimes it could be just the thoughts of new ideas or many people that dropped Snapchat--

Overcoming the expectation, only one year later in 2012 the user base ascend to more than 10 millions of people using Snapchat and in 2015 more than 100 million of active users were using

Sexting on Snapchat spread because of teenagers and by teenagers who wanted to escape from their parents control and have something to do that felt private. “what really makes a new social network become popular fast? Teenagers.”

SnapChat is a photo messaging application (App) developed by Evan Spiegel and Robert Murphy. Both of the founders were Stanford students. The application was initially developed for a project at Stanford. This app allows the user to share photos, videos, add text/drawings, and send them to a controlled list of recipients. Users have the benefit of setting a time limit for how long the recipient can view their snaps (Ranging from 1 - 10 seconds), after which the photos/videos will be hidden from the recipient’s device and deleted from SnapChat’s servers. The smalltime college project developed into a huge social media success due to its innovative feature (Magid, 2013).

Snapchat has indisputably changed the way individuals around the world communicate and perceive each other. From taking a regular snap streak to posting a picture on your story, Snapchat has provided another medium for us to showcase our lives to our friends and families. However, despite their brilliant concept that has arguably revolutionized the social media industry, Snap Inc. is struggling. Their initial public offering stock price started out at $27.09 when it was released on May 3rd. Today, the price has plummeted down to $14.50. Snapchat never anticipated the market competition when they released their IPO. This a result of the their inability to make any concrete changes since their initial release. In essence, Snapchat is tasked to

Randel says that because users typically just Snapchat things that are exciting or interesting so they will forget the blandness of life. Many times people go through life and only remember the exciting things, says Randel, which takes away from the human touch in life.

Snapchat also have the right to store what you send on their servers and will be monitored by an independent privacy professional for the next 10 years.

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their