Strengths And Weaknesses Of Social Research Methods

Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.

‘Employing a qualitative methodology, underpinned by a constructivist world view, has provided the means to generate rich, deep and contextualised understandings of the research issue, and an appreciation of the socially constructed and experienced realities of the participants.’ (Highfield 2012)

Qualitative research reflects different ways that researcher’s collect data and explore all of the information through literature review. Participant’s that are reviewing is often observed for analysis while “the role of the researcher focuses as the primary data collection instrument necessitates the identification of personal values, assumptions and biases at the outset of the study; Qualitative researchers ask at least one central question” (Creswell, 2014, which can be explored in several contexts with further questions. According to the text Research Design (2014) “the researcher’s role is typically involved in a

A qualitative methodological approach was the obvious choice in that it allows for the collection and interpretation of stories, narratives, interviews and other forms of non-quantifiable data. A qualitative approach also does not demand or strive for detached objectivity of the researcher but instead encourages the disclosure of researcher bias and the engagement of the researcher with the research and subjects, often in the role of participant-observer (Dade, Tartakov, Hargrave, & Leigh,

Maxwell (2005) also notes that qualitative research can be used to address various issues and is not restricted to one ontological stance. The method also involves developing a relationship with the people one is studying, an aspect that is important in defining the authenticity of the data and determining the course of action.

Research methodology and methodological approaches that is, the structured process of conducting research and the overall concepts and theories which underpin research respectively (Bryman, 2008), occupy a central position in the research process as they are both shaped by and translate the researcher’s epistemological position. Epistemology then refers to a researcher’s philosophical stance about the nature, derivation and scope of knowledge (Gilbert, 2008). These positions are seldom ‘spelt out’ but rather understood in the matter of research methodology and approach (Sarantakos, 2005).

The method of qualitative research become key method in the human and social science and also in the education and health science. The definition of qualitative research is a research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology (Parkinson & Drislane,2011). It involves the research using data that do not indicate ordinal values. Furthermore, qualitative research includes the different kinds of data collection, techniques of analysis and diversity of theoretical frameworks (Guest; Namey & Mitchell, 2013). According to Creswell(2013) ‘’the final written report or presentation includes the voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem, and its contribution to the literature or a call for change.

Qualitative research is concerned with meanings of experiences and interactions. Qualitative research is very common in the social sciences, although it is often used in market research as well (Alasuutari, 2010; Nieswiadomy, 2011). There has been quite a rise in qualitative research in the last 30 years. It first started to emerge in journals in the 1960’s, and an increase in the number of qualitative research can be seen in research journals in the 1980’s (Alasuutari, 2010). Instead of looking at the statistical numbers within research, the researcher in interested in getting within the research, and understanding the phenomenon (Leedy, 2011; LoBionod-Wood & Haber, 2013).

Epistemological criticism argues that all approaches are unlikely to produce consistent evidence because of the inherent property. It will generate a new viewpoint. However, through abundant reading, triangulation will enlarge width and depth in qualitative research and provide an analysis with security- a overall perspective. Participants can improve the validity of research. Bloor (1978) argues that sociologists can establish a correspondence with participants, in which participants can identify, give assent and judgement to sociologists.

Consequently, qualitative research approach emerges from the philosophical belief that truth is socially constructed and subjective to individual experiences associated with critical theory, constructivism, interpretatism, and naturalistic paradigms (Feilzer, 2010; Ponterotto, 2010; Ryan, Coughlan, & Cronin, 2007; Scotland, 2012; Venkatesh, Brown, & Bala, 2013; Vishnevsky & Beanlands, 2004). Paradigms are the philosophical underpinning that guides qualitative research methodology as result evaluating scientific merit slightly differs from the quantitative methodology. As a result, the scientific merit of qualitative lies in the credibility (trustworthiness), dependability (consistency), transferability (applicability), and comfirmability (verification/neutrality) of the data to answer the research question (Ellis & Levy, 2009; Horsburgh, 2002; Ponterotto, 2010; Ryan, Coughlan, & Cronin, 2007; Vishnevsky & Beanlands, 2004).

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

The article titled learning to interview in the social sciences makes a valid point that as interviewers we can never ensure what will happen during an interview. To some degree interviewing for the social sciences and the purpose of research resembles clinical intake interviews. Both processes are in fact “reality constructing, meaning-making occasions”. In my opinion the qualitative interview while it may develop a different ebb and flow than research specific qualitative interview, as they tend to have more targeted overall research questions, they both have the same aim in mind; to collect, interpret, and analysis “data” on some level. The findings obtained by the researchers in this study while valid they are not necessarily inclusive

Sociologists use many different designs and methods to study society and social behavior. Most sociological research involves ethnography, or “field work” designed to depict the characteristics of a population as fully as possible.

Our approach to gather the necessary data was through interview. Interviews are one of the main approaches in collecting data in qualitative research. We know a variety of ways to interview different objectives and principles. At the same time, the interview is presented with several advantages, practices and diverse problems common to all the options of its realization. We can study conducting interviews at different levels: theoretical, epistemological, ethical and practical. Once the interview has been done, several steps follow: the specific ways of documenting what has happened in the individual interview lead to needs and rules for transcription. The data obtained

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]