Strengths And Weaknesses Of Subway

Today is the era of fast food restaurants, and they are hard to avoid. Everywhere we turn we see restaurants, what they sale varies from greasy burgers to cold sandwiches. Burgers are great, however, what could be appealing about sandwiches? And what do Deli’s have to offer? Which is the best? For one, Deli’s have a better selection of healthy foods. They are many Deli’s around town, two I have had experience with are McAlister’s Deli and Jason’s Deli. McAlister’s Deli is by far a better choice than Jason’s Deli, when cost, taste, and atmosphere are considered.

    Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture

And the customer are sensitive to the price since those products are using only few times and need to be change all the time.

One of Trader Joe’s biggest advantages is in their target market. They have found the niche that appreciates higher quality foods but is on a tight budget and Trader Joe’s has managed to provide high quality food that is at a great price. So you end up with the individuals who are health conscious and in college or recently graduated who value a great deal. Trader Joe’s has realized that and has capitalized on this fact by opening in locations that are easily accessible to both students

A key aspect of Panera Bread’s business that protects the company from direct competition in the fast food industry is their product niche, artisan fast food. Fast food chains are often criticized for offering unhealthy foods. But, Panera Bread focuses on a higher nutritional value in their products. Dine in restaurants are very susceptible to drops in consumer spending, so Panera Bread’s

market, there is price competition. This can lead to price wars and, therefore, lower prices for

This is because of the ingredients developed to make the sandwich for example the type of bread they use.

For baguette burgers, they are also priced at the same prices like rice burgers because the cost of making a baguette burger is about the same as a rice burger. At this price, the baguette burgers are very competitive and still make decent profit. In addition, pricing both rice and baguette burgers at the same price would allow the flexibility for customers to choose one or the

That product was the pressure cooked chicken breast sandwich. Cathy always wanted to add chicken to his menu at the Dwarf Grill but knew that cooking chicken the traditional way would take too long for his customer’s needs. Cathy often thought about his mother’s way of cooking chicken and remembered she but chicken in a pan and covered the top to apply some type of pressure. He noticed that this method of cooking chicken was faster and still kept the chicken moist and tender. Cathy knew that this is what he wanted but he knew it would take a lot of trial and error and a lot of experimenting. From putting the chicken on a buttered up bun instead of putting the meat on a plate by itself to 20 different ingredients and four years of experimentations and taste testing, the customers finally said “We like it. Don’t change it again.” Cathy was finally getting

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

The big retail stores have the advantage of making the highest possible margin as they buy in bulk from the suppliers and hence they can afford to play with their prices.

The last alternative could be to create a better marketing about their products, to compare their brand with the competition so the market can understand that the differences between prices is because of the good quality, the brand name, the knowledge, and that they are the only ones, the expert ones on those kind of products.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

First is “Healthy” with the combination of many kind of vegetable with meat and their many types of their own special sauces, their sandwich completely provides the essential nutrients. This will lead the consumer can eat fast food which provide them quick service without destroying their own health. Subway use this key strength to influence the consumers, especially group of people who highly concern about their health. In addition, Subway has a various menu which lead them to reach broadly target group.

Sandwich Blitz has many strengths. The biggest is that they have eight stores in the area surrounding the hospital, three universities and many office complexes, all of which are high-traffic areas. Since they have eight stores the name is one that is recognized by customers, so they are confident in the product they will be receiving. Why go to a new business when you have one you already know? The business is owned by Dalman, who is knowledgeable in the area of food distribution and Sandwich Blitz’s menu and Lei, who was previously a certified public accountant. A focus on healthy foods to upscale customers is a strength but focusing on upscale customers also has its weaknesses which we will discuss later. These customers are willing to pay a higher price knowing that they will be receiving