Strengths And Weaknesses Of Tata Motors

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Differences in weaknesses between Tata Motors, Hyundai and Honda Given the domestic challenges in India, Tata Motors established as one of the powerhouses to strengthen the economy in the late 2009. Considering the younger population at the time, transportation became one of the largest spending categories in the early 2000s. By 2004 Tata Motors established itself as India’s largest automotive company in terms of revenue. It established a strong base in the R&D skill sets with producing high quality cars at a low price. It did leave its presence outside India for the first time by establishing an office in South Korea. The international business initiatives focused on positioning and marketing in selected countries. South Africa produced around 360,000 units annually comprising of passenger cars and mainly pick-up trucks. Products were made in India and shipped to Africa thereafter. Sri Lanka had similar strategy but producing heavy and light weight commercial vehicles to cut Japanese market in Sri Lanka while exporting around 700 vehicles to meet the deadlines around 2005 and 2006. The expansion in Russia and East Europe targeted LCV trucks with operations assembly in Ukraine. These strategies helped Tata become major players in the global market and to sustain competitive advantage, developed two-pronged strategy. The following “inorganic growth planning” philosophies were as follows: a) Acquire international markets for growth in R&D. b) Marketing strategies for
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