Strengths And Weaknesses Of Yahoo

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

• 620 million visitors visit Google.com daily and 97% of Google Revenue comes from it’s advertising services.

This past month I have had both my ups and downs. Some of my strengths include interdental cleaning using floss, TePe easy stick, wood stick and pikster stick in a fashion that was both appropriate and effective. My ability to grasp the concept of using sonic/oscillating electric toothbrush was something that I thought that went well for me this month. Also, I have finally gained the ability to hold the periodontal probe with good balance, something that went really well for me, as I was able to hold it without any shaky movements in which it could hurt the patient.

MailChimp succeeded with its freemium model because it started with offering free basic tools for the users and gave them the option to upgrade their account for a subscription fee in order to access the special features that MailChimp provides. As the user’s email list grew, people now are more likely to subscribe to MailChimp in order to access the special features which offered the ability to send more emails to more people and the ability to use the feature that provides sophisticated analytics to help the users to target their market more efficiently and effectively.

But the revenue from web page advertisements is also integral to the business models of many tech companies,

The use of phrase keywords also contributes to number of bookings like the phrase “DC to France Sale” which have the highest conversion rate compare to others. Different with Google, Yahoo has moderately earned more income from the words of city such as Florence, Paris and Rome. This may be resulted from the difference search methods that Yahoo mainly focuses on web contents keywords.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

One major flaw built within the business model of Alibaba is its ability on controlling the merchants and their quality of goods. Since both Taobao and Tmall relied on third party sellers to provide goods and services, it lacks the ability to enforce strong quality control and eliminate counterfeit goods. In fact, consumers were well aware of it and this issue had already been damaging Alibaba’s reputation in online retailing markets. However, its major competitor, JD.com would be having much stronger abilities and incentives to eliminate these

The digital marketing technology chosen for this report is Snapchat. Snapchat is a phone messaging App service that introduced ephemerality into messaging. Snapchat primary feature is to take pictures, videos, text and drawings and send them on to family and friends. The quick re-movement of content posted is a unique feature of Snapchat, which makes the app popular among millennium. Snapchat was launched in September 2011 and have continued to grow in popularity due to people changing how they communicate and keep in touch with one another on a daily basis. Snapchat is popular as it seen by users as a fun, humorous app. Snapchat is becoming an important technology in recent years for companies as they can see the opportunities its provide

In order to describe the most influential internet activities it would be correct to describe internet advertisement. There are a lot of ads we observe each day: streets, billboards, shopping malls, TV and etc. Internet space is overcrowded with any kind of ads. The main important aspect of internet space is that internet is “the best friend” of contemporary people and it’s important to mention that customer is able to access the good immediately and buy it. Internet space gives much more information on personality of customer and provides the most seductive offer within whole database. (Kim, L.,2010, Sept. 15)

This site has very many users. Members who pay are over 1.7 million in number, and also those who visit are over 13.5 million people in a month. This is one

Starting with their Strengths, growing user base contributing to increasing ARPU-average revenue per unit. According to the Marketline.com “The company provides unprecedented reach with 1.2 billion monthly active users (MAUs) as of December 2014, a significant increase from 901 million MAUs in 2012. In December 2014, the company had 208 million MAUs in the US and Canada; 301 million in Europe;

Flickr a popular photo sharing application is a direct competitor to the Google’s Picasa. So, in essence, Yahoo is a multi-market competitor of Google and their competition does not end there. Their tangible and intangible resources are also comparable. For instance, both Yahoo and Google have high powered servers and large data centers that backup and power their various online applications. Both have more than two decades of experience in consumer level applications and services. Both have garnered a strong goodwill and are among the most popular internet companies in the world. Since both of their customers are online and consumers of services such as search engine and emails, their competition would fierce in this respect and would naturally get intense as they release new products to encompass new users in their online ecosystem.

However, Yahoo! founders realized that without a strong brand name, they would have difficulty attracting both advertisers and users. In order to get people to use your sight the first time, having a recognizable brand name in essential. New users have been bombarded with creative ads that may well lead them to try Yahoo! before a competitor. It is well know that creating brand equity is the surest way to find long-term success in the business world. One has to go no further than Coca-Cola to see the lasting effects of building a recognizable brand name. Once users came in droves, advertisers weren’t far behind seeking to capitalize on this captive audience.

Following the success of Netscape and its web browser, Internet became a resource and communication platform idolized by many IT students in the universities. What started off as a hobby-cum-research[1] work by Jerry Yang (now Chief of Yahoo!) and David Filo (Co-founder of Yahoo!) for their Ph.D. dissertations; has evolved and became an Internet sensation over time. What they did was to compile all their favourite web links to form an online directory for easy navigation in the World Wide Web. The duo’s work immediately garnered a lot of attention from many surfers in the Internet world and before they realized it, Yahoo! became one of the most highly visited websites of all time. The duo saw the