Strengths Of Domino

I expect to achieve new customers to my restaurant. Through the use of Facebook, Word of mouth is expanded and accelerated, generating a new group of people to come to Canal Park Brewery.

Domino’s banned video cameras in the stores. The following days, Domino’s did not advertise sandwiches shown in the videos, it featured other items instead. Domino’s pizza didn’t stop here; it learned from this experience and developed ways to improve its customer relationship. Domino’s spent months getting feedback from surveys and focus groups, and decided it needed an entire product renovation. In addition, the company introduced the “Domino's Pizza Tracker”, to improve transparency, allowing customers to place their orders online and track them. Customers are even told exactly when their pizza is put into the oven. It also allows customers to see when your order is being prepped, baked and sent out for delivery. It also created “The Pizza Turnaround” campaign to market their new pizza. Domino’s showed social media feedback on a billboard in Times Square, asked people to snap pictures of their pizza, and even created an innovation hub. The comments were filtered for bad language and appropriateness, but not for sentiment and put on the billboards. They were picked from Domino’s pizza tracker, which lets you follow your order. And it worked. Sales increased by 14% in that first quarter and profits doubled

Domino’s is Australia’s largest pizza chain, exceeding 600 stores nation-wide. Domino’s ability to make pizza’s hastily in a variety of flavours has seen them sell over 90 million pizza’s annually (Domino 's 2017). After 10 years of being on the Australian Stock Exchange, Domino’s generated vast revenues that earned them titles such as ‘one of the most stunning success stories on the Australia share market’ (McDuling 2016).

Why I say dominos is my favorite then the rest of the other pizza places is because dominos makes its pizza a hand tossed pizza with a Garlic-seasoned crust with a rich, buttery taste to it with every bite.

Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by

Domino's believe that their business model and brand strength place them well to exploit this growth. Fast

Strengths: Domino’s got a popular brand name with their aggressive advertisement which made them popular and gave an extra share on the market instead of Pizza Hut. They also have a long period of working experience with franchisees. (Domino’s SWOT analysis Market 91) They provide their service with the low cost so they get faster into the market. Efficient response to the customers: In an innovative step they have launched the new app where a client can make a profile and can order a pizza very simply.This service called Dominos Zero Click Ordering.

Firstly, I would recommend that Domino’s Pizza should shift the position to concern in healthier product. As the company has internal weakness in high fat contain and less organic food as well as there is a threat of changing customer habit for food consumption, as doing so, the company will minimize this threat and weakness and develop new strength. Healthier product will become new strength for the company. Moreover, the opportunity of leveraging supply chain & distribution system will help to introduce new product to the market. The new product should contain with organic product and use the local supply such as vegetables that available in the particular country in order to lower cost and maintain freshness.

We will create a highly engaging and interactive Facebook pages for the customer and have free Wi Fi connection to the store. By linking them it will be much easier to interchange between our personal and business accounts and allow each member of the staff to contribute the ‘organization voice’. This will also allow us to ‘invite’ all of our personal Facebook friends to like the Mi Dolce Truffletillas page and get a strong number of followers. We will consistently

markeng eorts. Domino’s pizza is internaonal well-known brand in fast food industry and it is

Pizza hut is known for its brand name the “pizza hut” itself and also because it is specialized in the American style pizza . that till to date no other pizza restaurant has been able to compete . pizza hut is known for its innovative pizza’s .

PARTICULARS ABOUT DOMINO’S PIZZA DOMINO’S IN INDIA MENU IN DOMINO’S COMPETITIVE STRENGTHS OF DOMINO’S BUSINESS STRATEGY OF DOMINO’S STORE OPERATIONS SUPPLY CHAIN OF DOMINO’S

Pizza Hut, Inc. was started on June 15, 1958, by two college students Dan and Frank Carney from Kansas. In 1968 they were a chain of 296 restaurants. It went public in 1968 and was acquired by Pepsico in 1977. In 1981 Pizza hut became the largest Pizza restaurant in the world accounting for sales worth $1 billion. By 1986 it had 5025 domestic units. All Pizza hut restaurants were fully serviced eat-in and carry out family restaurants.

In this way, pizza hut caters to different people with different needs and tastes and preferences. This helps in increasing sales, profitability, market share and above all “Customer’s Mind Share”

As we know, Pizza hut still come out with a variety of product such as salad & soup, pasta, dessert and so on. In this case, pizza hut need to a lot of employee to complete their services provided for their customer especially in peak hour. But in Changlon Pizza Hut there just have few workers on duty in one slot. This issue has affected their taste of pizza not as delicious as other branch of Pizza hut because their workers need to be responsible for all kinds of food on the menu, but not only specialized in Pizza.