Strengths Of Famous Brands

Demand may be price inelastic - Demand is not very responsive to changes in price. This means revenue will fall.

• Tremendous price and wage competition in a recurring industry will lead to additional losses in profits.

We are on a continuous Mission to provide growth opportunity to all stakeholders including Stockists, distributors, retailers, suppliers, etc. and remain ahead of competitors through product-innovation, adopting modern technologies and achieve optimum cost of production.

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

Jay Matheson is apple college representative and is also attending Lynn to earn his doctorate degree. He also spoke about the important of being able to set yourself apart from everyone else. The quote he said that stuck out to me was powerful personal brand will set you apart from the crowd. He spoke about how brands are not the label or product. He said that the brand is not what they say it is which is from the company’s standpoint and then said what the customers say is what they say it is. The last thing that I toke from what he said was the top five brands that impacted us are apple, Starbucks, Wikipedia, Google, and Facebook.

With a company that has been around over a century the strategies it uses change an develop with the society. Since they had begun they have rapidly grown, within the first 30 years of their business

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

Compared to fifty years ago, the amount of owning a fast food industry franchise is much

brand image of the company same time it will initiate a price war. It will not benefit the

such over their opponents they must create the most appealing products for a customer base

One thing that I noticed in my reading of the case is the lack of advertisement. Even though the company has a great reputation, they need to advertise in papers and other media channels. This will let future customers

Focusing on high end and performance will have a significant influence on general market share.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

2. Identify all of the relevant brand elements (names, URL’s, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage).

to penetrate into the dinner market without risking its existing business model for fast food while benefiting