Essay on Stub Hub Case Management Study

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MGMT 3311 StubHub Case Management Study StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per…show more content…
A seller will also have the capability to set the price for the tickets being sold and adjust it at any time. This guarantee program fortifies a competitive advantage and offers differentiation within their positioning strategy. Another strength for the company includes the institution of new relationships through its partnership network. The development of such alliances has helped StubHub increase capital and is critically important to the company’s growth strategy. StubHub has established formal relationships with several professional teams and college sports programs. These teams include partners such as the MLB, NFL, NBA, NHL, CFL, MLS, and leading NCAA athletic programs. StubHub has not only forged partnerships and affiliate programs with sports entities, but also with media vendors, artists and charitable organizations including AOL, CBS, and MSN. [2] The company supports a wide selection of sports events, music concerts, theater performances, and exclusive backstage VIP packages. StubHub recently announced that the company would donate its profits from the series of Garth Brooks’ charitable concerts, being held in December of 2010, in Nashville to the Community Foundation of Middle Tennessee to support Tennessee Flood Victims. [3] Another more recent announcement is the company’s multiyear agreement with Paciolan, the leading provider of ticketing, marketing and fundraising software in college athletics and Learfield Sports, to enable
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