Student Audit Example Starbucks Essay

12474 Words Nov 16th, 2014 50 Pages
Running head: STRATEGIC AUDIT OF STARBUCKS CORP

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STRATEGIC AUDIT OF STARBUCKS CORPORATION
Wilmer Ochoa
Embry-Riddle Aeronautical University
Prof. Dr. Karen Chapman
Strategic Management - MGMT 436
October 4, 2014

STRATEGIC AUDIT OF STARBUCKS CORP

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Table of Contents
I - EXECUTIVE SUMMARY

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II - CURRENT SITUATION

3

Mission statement analysis

6

III - CORPORATE GOVERNANCE
Board of Directors
IV - EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS

7
8
16

Societal environment

16

Task environment

16

EFAS analysis

18

V - INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES

19

Financial analysis

22

Common-size statements

34

Financial Ratio Analysis

36

IFAS analysis

36

VI - ANALYSIS OF STRATEGIC FACTORS (SWOT)

37

Mission
…show more content…
As simple and direct as its business model may seem, there is plenty of hard work invested and financial risks taken to grow from a small local store to its current global enterprise. Starbucks has strategic partners all over the world. These partners range from suppliers, to farm growers which are at the heart of its

STRATEGIC AUDIT OF STARBUCKS CORP

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operation success. Investing into the raw coffee market is not the only niche Starbucks hones in on. In December 2012, it acquired Teavana Holdings, Inc. According to News.Starbucks.com
(2012), Teavana was
Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs alike its
"Heaven of Tea" retail experience where passionate and knowledgeable "Teaologists" engage and educate them about the ritual and enjoyment of tea. The company's mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world (para 6).
This key acquisition is one of Starbucks’s main strategic goals for diversifing its brand by introducing new lines of beverage products. Strategic acquisitions like these are aimed at seeking value to its shareholders, customers and employees, while increasing its name brand recognition amongst the tea industry.
Since its inception, Starbucks has focused solely in the coffee industry. Increasing

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