Student

2976 Words May 7th, 2016 12 Pages
DeVry University
Keller Graduate School of Management
Pomona, California

Course Project
By
Viridis Ortega
Yingzhi Tan

Submitted in Partial Fulfillment of the Course Requirements for

Professor Seam Saheri
Managerial applications

02/18/2016

Table of contents
Abstract ……………………………………………………………………………………………………………………………..3
Brief company background………………………………………………………………………………………………….3
Business problem………………………………………………………………………………………………………………..5
High level of solution…………………………………………………………………………………………………………..5
Benefits of solving the problem…………………………………………………………………………………………..9
Business Approach……………………………………………………………………………………………………………..11
Business process changes……………………………………………………………………………………………………11
High
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Emerging to international markets was the first company to accomplish this in the world in the year 1986. Later on the company launched their first equity fund, which only began with about 10 billion with a private equity investment worldwide. Ever since, the company has gone out to launch private equity funds in other countries, operating in Asia, Africa, Latin America and the Middle East. Since then there has been a need to keep thriving to keep success. Research offices around the world are now being built to help with the analytical work with current offices in Dubai, India, China and Beijing.

Business Problem
The business problem with the company had a company focus on customers with large investment, they manages money for pensions, governments, and other entities worldwide. They also manage money for wealthy individuals and engage in private equity investments. This business plan keeps them focus on few profitable customers but bring them a negative result of low brand reorganization. This business strategy works for a long time and bring them abundant profit, but it face challenge now since competition constantly increasing and profit margin is under pressure.
High level of solution
To develop a solution, we have come up with three different steps and ideas. These ideas involve changes that will help market the company. Develop their public brand name, make Capital Group recognized by more people and place

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