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Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Refer to this draft to see how I’m using the terminology in sentences. Note my structure, too: I describe the ad before analyzing/evaluating; when I do move on to that, I’m thinking in terms of paragraphs (one idea per) and how I can put info together. THAT is a work in progress, so don’t judge me! Oh, also notice my attempt at including sources.

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

The advertisement is uniquely made. For starters, the words used, are in a font that is readable. The text consists of the colors yellow and white. Larger font is used on

A quite common misconception of advertising is that only women are sexually objectified to sell a product, when in most cases men are just as sexually glorified. Men are shown in an array of different types of ads such as ones for cologne, razors, alcohol, etcetera. Depending on the product being sold there is a very distinguishable type of man being shown. Classy men in suits, manly guys with large muscles and excessive facial hair, or men surrounded by varying amounts of beautiful women. These three general types of males are depicted this way because that is generally how most men strive to be.

Assignment: Design an advertisement for a product, service, or brand. If possible, take a photograph or create a video on youtube that you can link to. Explain how the material of this unit helped you develop a more effective advertisement.

If it wasn’t apparent the ad was targeted towards men, it becomes clear at this moment. The women cease to seem human and transform into object that seem to be putting on a show. The ad has quickly veered away from any relevance to the beer itself an instead uses the objectification of women to sell the ad. Sitting at a pool in impossibly revealing outfits the women argue over the calorie count and how non filling the beer is, because there’s no such thing as too skinny right? Even these models are still counting calories as if to make a statement that all women should be. This kind of objectification and unattainable image of women is damaging to the self esteem of normal woman and heightens the expectation of men. Not many real women wear low cut shirts and have the perfect body and beautiful underwear, it unrealistic and causes women to feel inadequate. This feeling acts itself as an oppressing force to women, causing them to never fell good enough or confident with themselves. Not only that but this paints the picture that these two women in the pool only exist for men’s

For this task we were asked to find two ads and compare them to each other by using the fowling source television, internet, newspaper or magazine. Then to summarise the ways that the creators of the selected adverts communicate ideas, information and perspectives to the reader.

<br>Ads work on a variety of different levels including, but not limited to, sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. Again, the impact of an ad comes from the interplay between these various aspects of make-up and the reader 's own notions about him/herself and the world.

Furthermore, the “Smell like a Man, Man” slogan is in bold red capital letters at the end of the commercial which often a symbol of desire, passion, and lust. Although the Old Spice advertisement does not say so directly, the commercial assumes that the female audience’s boyfriends or husbands are not men unless they used Old Spice body wash as the Old Spice man stated, “But if he stopped using lady-scented body wash switched to Old Spice, he could smell like he’s me” (“The Man” 00:00:07 - 00:00:10). The use of text and slogan are ineffective because they fail to capture the attention of the targeted audience and have a potential to be sexist as well.

This advertisement for Mr. Cleans cleaning products is presented on a blue background on one whole page. The whole right side of the page is taken up by the dashing, clean-cut Mr. Clean himself. More towards the middle is an outline of a house with Mr. Clean’s products being used to clean up ordinary everyday messes. The most conspicuous part of this ad, however, would be the fact that every mess in the house is being cleaned up by a woman’s hand, while the product is presented by a man. Mr. Clean’s ad presents both an appeal and at the same time a stereotype towards and against women. This advertisement is suggesting that women are supposed to like muscular, hygienic men and are supposed to clean messes in their free time. The claim to a stereotype is suggested by the woman’s hand

Woman and wives would be disadvantaged and/or uncomfortable with the message of this media text because cleaning is not “what really matters”. Yes some women do clean but there are men in the world who also clean for themselves. This add might be offending to woman because it’s sexist. Along with men, some men might also think it is sexist and not right.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.