Case Study Publisher: Kellogg School of Management Company: Align Technology. Inc Product: Invisalign (Orthodontics Unwired) Question No 1 Diagram Invisalign’s channel structure? Answer Invisalign’s channel structure The channel structure consists of two types of flows which are promotional flow and ordering / payment flow. The further details are given below: A) Invisalign Promotional Flow Media Call Centers Sales Force Dentists Customers Orthodontists B) Ordering / Physical Flow Invisalign (Santa Clara) Orthodontists Customers Software Development Pakistan Customers Invisalign (Santa Clara) Orthodontists Orthodontists Manufacturing (Maxico) Invisalign (Santa Clara) Question No 2 What …show more content…
May be the gap exists because of deficiency in customer mental satisfaction level or due to the lack of awareness and trust on Align systems. * Capturing the Potential market Indeed, only a relatively small proportion of this potential population seeks treatment because of the drawbacks associated with conventional treatment, but Invisalign’s process overcomes many of these shortcomings. This gap might be attributed to the orthodontists and the media advertisement, which is focused on raising awareness, and describes advantages over the conventional method (instead of brand benefits). Supply-Side Gaps * Delivery Incentives A possible gap in the delivery of the offering may shoot from the underlying economic incentive for orthodontists. So short of the orthodontists possessing very high brand loyalty or customers specifically requesting the Invisalign treatment, the promotion to customers breaks down here. In addition, the ClinCheck simulation takes 3-4 weeks to complete. They may find a way to give incentive to Pakistan to turn around the simulations faster to cut down on production time. * Production Process Time Invisalign has essentially inserted itself right in the middle of the traditional treatment process. Also, the procedure is entirely customized to each patient. These two facts combined create a longer supply chain that is subject to slow down the production. The Invisalign process includes three centers.
She is dedicated to staying current with cutting-edge procedures and technology. She has completed advanced training in implant dentistry, neuromuscular analysis, orthodontics, cosmetic dentistry, full mouth reconstruction and sleep apnea medicine. She is trained and certified in oral conscious sedation. As an Elite Preferred Invisalign Provider, Dr. Takacs has the highest status as an Invisalign provider and is in the top 1% of all providers in North
Shorter treatment times – Some patients have to wear braces for two years or longer. But Invisalign only takes about 12 to 18 months. Just be sure to wear your aligners for at least 20 hours a day to stay on your treatment timeline and to achieve optimal results.
The sales force setup was used to target the orthodontists, who are the key focal point for the patients. Besides introducing Invisalign, sales force also used to train the orthodontists on case selection, pricing and how to use the Invisalign website and ClinCheck software. These types of trainings with orthodontists created a sense of security and care of Invisalign for
Invisalign can be used to correct crowded teeth, correct teeth that are wrongly aligned, correct teeth spacing, and overlapping teeth. Invisalign also make the teeth appear attractive and more important enhances smile. The fitting process is easy and fast, because the whole transformation can take less than two weeks to give you great smile. The aligners work by gently moving the teeth into place without the use of brackets or wires.
If you are in need of a teeth straightening procedure and you are considering which treatment is best for you, the best step is to consult your Calgary SE Invisalign dentist. There are two options to consider, braces or Invisalign. There are probably a lot of questions running through your mind. Which one is more effective, affordable and convenient?
“The support I receive as a dentist is amazing! As you can see, the ClearCorrect Rep searched for me and came to meet me. Catherine Garcia, is the territory representative for my area. She offers support as far as with patients and treatment, advertising brochures and ideas, study clubs and so forth. And her support is free. Invisalign does not do this for its providers. You have to call a 1-800 number, then if you finally get through to a live person, they charge you a fee to get help with a
Invisalign is regularly updating and improving the technology, and dentists and orthodontists who are not regularly staying informed on the improvements may have a more challenging time achieving the desired results.
3D computer imaging technology is used to make the aligners just to be certain that each aligner is built on the previous one until all your teeth are straightened. Even though there are several practices offering Invisalign Only 5% of Orthodontists in North America are certified as Elite providers like Dr. Tabakman who is one of them.
In fact, we offer only one type of orthodontic treatment here — Invisalign. Invisalign is the only orthodontic option on the market that offers high levels of comfort and convenience and still produces great results. If you are looking for a way to straighten your teeth without ugly, uncomfortable metal braces, this could be the option for you.
When a person’s teeth are not properly aligned, braces may seem like the only treatment option. However, Invisalign is an alternative to traditional orthodontics that can correct these issues without interfering with the look of a person’s smile. At 21st Century Dental of Canarsie, based in Brooklyn, patients can consult with an experienced dentist to determine whether or not this option is right for them.
Invisalign is a set of clear orthodontic devices that are designed to straighten the teeth. Because the aligners are transparent, they are not noticed by other people. The aligners will need to be worn for 20 to 22 hours in order to be effective. Aligners are typically switched out every three weeks.
At each stage only certain teeth are allowed to move, as per the Invisalign treatment plan for that particular stage. As a result, teeth are moved to the desired prescribed position due to the efficient force delivery system.
INTRODUCTION The subject of orthodontic anchorage has been revolutionised since the late 1990s through a combination of product innovations and both technique and research publications on skeletal anchorage. Indeed, within a few years the resultant paradigm shift has both rapidly and radically altered orthodontists ’ expectations of clinically absolute three - dimensional anchorage control. On one hand, many routine orthodontic movements may become more effi cient and effective. Indeed, a recent prospective study of the retraction of incisors indicated that while headgear use results in anchorage loss, bone anchorage not only prevents anchorage loss, but can actually result in an anchorage gain (distalisation of molars).
Fact: You cannot purchase Invisalign from eBay, Amazon or any other website. You will have to get invisalign from a dentist.
The present (in vivo) study was carried out in the Department of Orthodontics and Dentofacial Orthopaedics, Faculty of Dental Sciences, King George’s Medical University, Lucknow (U.P.), India; in association with C.I.P.E.T (Central Institute of Plastics and Engineering Technology), Lucknow (U.P.), India to evaluate and compare the effect of intraoral environment on the properties of different alignment wires retrieved from the patients mouth(72 arches) after initial alignment (4 months) .