Student Motor Company Essay

1606 Words May 22nd, 2014 7 Pages
MGT 3319 – Final Case Analysis (Fall 2013)
For our final management effort, we will do a case analysis. Each question is evaluated on: 1. 2. 3. 4. 5. Identification of the key problem. Determining who are stakeholders in the decision making process. Clarifying the alternatives to a decision based on stakeholder values. Decision that solves the problem Effective management of the control process; support why the assessment is sound and explains results.

Evaluation of the case will also consider grammar, logical flow of arguments, discussions and conclusions based on your research. I would highly recommend you use University resources to help you with grammar, logic and format. Your added research from scholarly sources is expected – at
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The feasibility study for the Zinger was conducted under the supervision of Mr. I. M. Good, Vice President of Car Engineering. Student Motor’s Product Planning Committee--whose members included you, Mr. Good and Mrs. Lovely, Student’s Group Vice President of Car Engineering--approved the Zinger’s concept and made the decision to go forward with the project. During the course of the project, regular product review meetings were 1

held which were chaired by Mr. Good and attended by Mrs. Lovely. As the project approached actual production, the engineers responsible for the components of the project "signed off" to their immediate supervisors who in turn "signed off" to their superiors and so on up the chain of command until the entire project was approved for public release by Vice Presidents Good and Lovely and ultimately by you. Although the normal preproduction testing and development of an automobile takes about forty-three months, the Student Motor Company teams managed to bring the Zinger to the production stage in a little over two years. Because the Zinger was a rush project the styling preceded engineering and dictated design to a greater degree than usual. Among other things, the Zinger's styling required that the gas tank be placed behind the rear axle, leaving only nine or ten inches of "crush space" between the rear axle and rear bumper. In addition, the differential housing had an exposed flange and a line of exposed

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