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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Aims and objectives Business ownership Culture Direct selling Ethics Factors of Production Growth Higher grades Insolvency Job advertisement Kellogg and the product life cycle Logistics Marketing mix New product development Organisational functions Pre-issued Case Studies Quantitative and Qualitative market research Recruitment Stakeholders Training Unseen Case Studies View all the latest Xchange ideas You ZZZZZZZzzzzz 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


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Important aspects of culture at Coca-Cola Great Britain are an emphasis on teamwork and empowerment. This reflects the culture of The Coca-Cola Company as a whole. By creating a friendly, innovative culture, Coca-Cola Great Britain is able to depend on a high quality workforce. This helps it to maintain brand leadership in Great Britain and in every other market in which it operates.

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The Coca-Cola Company owns or licences nearly 400 brands in non-alcoholic beverages serving consumers in over 200 countries.

'Coca-Cola ', 'Coke ' and the design of the 'Coca-Cola ' Contour Bottle are registered trade marks of The Coca-Cola Company.


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Direct selling


This is where an organisation deals direct with consumers in their homes or by phone or mail. Amway is one of the world’s largest direct sales companies. It works with around 3 million Independent Business Owners (IBOs) in more than 80 countries. IBOs are usually individuals running an enterprise selling goods. These IBOs are the link between Amway and the final consumer. They are also Amway’s links with citizens and communities across the globe. As a direct selling company, they sell products directly to consumers and bypass the
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