Study About Culture And Its Dependency On Business

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

Cross-cultural communication involves an understanding of how people from different cultures speak, communicate, and perceive the world around them. This type of communication has become fundamental to companies as well as entrepreneurs looking to grow their business, in addition to being fundamental as the workplace has become more diverse. In this line is important to highligh the concept of high- and low-context culture.

In this essay about managing culture in the post-bureaucratic era, I am going to argue how the practices of managing culture have changed in this era and how they differentiate oneself from the bureaucratic era. Furthermore I describe the cultural influences especially in organizations and how the importance of those influences changed over the time. In the first section I am going to explain the content of managing organization culture to get a first insight in the topic and to express the knowledge about the influences of the culture in an organization. In the next chapter I separate between two perspectives of the cultural organizations and explain which of the both are relevant for the assignment question. The next step of my

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

The cultural background at Dogfish Head would be considered an involvement style of culture according to our textbook. This style of culture is the center and core focus of the involvement and participation of employees. (Daft R.L., 2011) This helps Dogfish Head to meet the fluctuating expectations from the external part of the business environment. This type of culture places significance on meeting the needs of the company. The culture of Dogfish Head Brewery also shares its vision with the strategic business priorities, for example; efficiency, quality, innovation, customer service, reputation, and brand. Culture is the building blocks of this organization. Employee involvement and the culture at Dogfish Head reflects the behaviors’ on how the business functions. This also decides how the company’s culture supports its business strategies.

Culture is a main part in a business and it has a huge power on the intentional way of business. Culture effects management for decision making and all other business purposes from production to accounting. Furthermore the business culture can be defined as an evolving traditional of combined beliefs, standards and attitudes. Culture is a main section in an organization and it has a huge effect on the intentional direction of business.

It is commonly known that different organisations have their individual cultures. Culture describes who they are and what they stand for. It relates to the organisation 's traditions, customs, beliefs, meanings, morals, ethics, norms, language, shared values and practices. The business culture determines how people communicate within the company. There are numerous factors affecting

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

Using appropriate theories critically analyse the role of culture in International Business. Support your answer by quoting relevant examples from the case study.

In 2004, the pubs reduce the amount of alcohol in its cocktail pitchers and create the new product which is beverage with alcohol. This is a better way to developing the pubs well (Quain, 2009).

Culture is not just an attribute of an individual. Culture is a shared set of values, norms, attitudes, beliefs and perceptions of a group that share these similarities.

Our four bordering cultures clearly all have very different business orientations. Though German business culture might anticipate explicit instructions from their management concerning what their roles and functions involve, the French business culture might prefer an implicit understanding of their roles´ function and the responsibility attached to it. The Italian culture would appreciate a manager with whom they can have a reciprocal relationship in an environment where responsibility, obligation and loyalty are needed within working relationships. Last, British business culture would value indirect and diplomatic communication, along with the qualities of modesty, reservedness and fair play.

The culture of an organization is the key element to understand both internal and external environment. As we have sensed that cultural diversity is no longer a serious problem to be solved in business. Conversely, culture can provide a source of competitive advantage (Schneider and Barsoux, 2003). Under the influence of pop culture, people are supposed to pursue alike: using iphone or Samsung Galaxy, drinking Starbucks or Costa, and eating fast food in such brands of McDonald or KFC. This is the vision that international and social phenomenon, which runs deep and not easy to be replaced.

When dealing with intercultural business a person should be well aware of the characteristics of the culture he is to be in contact with. He should be well prepared to face attitudes not common in his home country.

There are several factors that do affect a given business, with the most outspoken being the leadership of the organization. Other factors include staffing, planning and marketing among many others. A combination of all these factors leads to a self-sustaining structure, a given way of operations within the firm, commonly referred to as workplace culture. This is displayed in the conduct of the employees and in the general relations within the firm’s staff and the society at large. This paper consists of two parts; part I which goes in to describe the specific culture, and part II that presents a sample case through an interview.