Study - Can Anything Stop Toyota

Toyota is the leading motor vehicle manufacturer in the world today. The company is known particularly for manufacturing a wide range of high quality cars attracting a spirited competition from other globally established competitors like General Motor (GM), Ford, Hyundai, Volkswagen and Nissan.

Over the past decade foreign car makers have outsold American car makes at an enormous rate. Heading this field of foreign makers is the Toyota car of japan and more specifically their most popular selling car the Camry.

Today, Toyota is the world's third largest manufacturer of automobiles in terms of both unit sales and net sales. It is also the largest Japanese automotive manufacturer, producing more than 5.5 million vehicles per year, equivalent to one every six seconds. See Appendix 1 for a list of its guiding principles. Appendix 2 depicts excerpts from the company’s 2000 annual report showing their main goals for that year. The company has 12 manufacturing plants in Japan and approximately 54 manufacturing companies in 27 countries throughout the world. These plants produce vehicles and components under the Lexus and Toyota brand names and employ about one quarter of a million people worldwide. In total Toyota vehicles are marketed and sold in more than 160 countries and regions with the automotive business, including sales and finance of the vehicles, accounting for more than 90% of the company's total sales. Appendix 3 shows worldwide sales and appendix 4 shows the models produced in North American Toyota plants. North Americanization of Toyota Since the late 1980’s Toyota had made several moves that showed their commitment to what management called the North Americanization of the company. The idea was to increase car sales in the lucrative North American market by also introducing manufacturing plants that produced parts and assembled whole vehicles for

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

In 1994 Toyota was the world’s third largest seller of vehicles (at 4,580,000 units), following GM (at 8,420,000 units) and Ford (at 6,800,000 units) respectively. TMC’s Total Market Share and Total Retail Sales in 1994 are as follow:

Toyota advances the United States in motor vehicle production because the country has devised the proper strategies in importing valuable technologies for manufacturing; they have excelled in building the appropriate labor pool; along with skilled management professionals, as they have marketed their products successfully in the home market for Japanese transportation needs.

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

With domestic markets becoming saturated with competition, organizations with the financial reach look to international market segments to obtain growth potential. Though not all companies hold the capabilities to obtain such a feat, Toyota has and is competitive.

G. According to US News, the 2016 Toyota Prius was ranked #9 in compact cars, #5 in hybrid and electric cars, #8 in hatchbacks, and #10 in small cars (“2016 Toyota Prius | U.S. News & world report,” n.d.). It retails between $24,200 and $30,000 which is considered a compact car. “The Toyota Motor Corporation is a multinational corporation and now the world 's largest automaker in terms of sales, net worth, revenue, and profit according to Fortune Global 500. Toyota is positioned in the moderately low-price, high volume market” (“Strategic analysis of Toyota motor corporation,” 2003). They did move more into the higher-priced market with the Lexus brand and worked to fill the need for electric vehicles with the Toyota Prius. The company is diversified in various markets within the automobile industry and are able to branch out in several directions.

Toyota Motor Corporation is the leading automotive company in Japan, headquartered in Aichi Prefecture, Tokyo. Toyota is one of the strongest competitive companies and is the top ten automotive companies in the world. They may be the second largest supplier of cars in the world, but they are the most profitable company in the world. The firm has fifty-four overseas manufacturing companies in twenty-eight countries and regions that employ about three hundred and thirty-eight thousand people worldwide as of 2015.

1. Discuss the strategies implemented by Toyota and Honda to achieve greater efficiency in car production.

Toyota Motor Corporation (Japanese Toyota Jidōsha KK) became the largest automobile manufacturer in the world for the first time in 2008. The company has acquired over 600 subsidiary companies; they specialize in the production of automobiles, auto parts, commercial and industrial vehicles. In 1936 they produced the first Toyota a Model AA Sedan, the company rapidly began to grow but, was faced with an economic crisis after World War II which forced them to stop the production of automobiles. Toyota managed to reopen production factories by the 1950s, they began to research and study on how to improve the production of cars, in fact; they used a lot of fundamental ideas from the Ford Motor Company to develop their production factories and of course, made the designs more efficient. In 1957 Toyota Motor Sales, U.S.A., Inc., was established, and they released the Toyopet sedan the following year which was a flop due to cost and performance. 1958 a utility vehicle Land Cruiser ended up doing much better in sales than the Toyopet. After going back to the drawing board, the Toyota Corona released with became a big hit in the US. Toyota rapidly began to expand the company merged with General Motors Corporation in 1986 which started US production of Toyota brand cars.Toyota has procured plants and distributors worldwide, the expansion in other industries includes manufacturing of rubber and cork materials, steel, synthetic resins, automatic looms, cotton and woolen goods.

Toyota enjoys a major share in different regions in the world. Its total share in the world for the year 2011 is given a follow as per DataMonitor's report 2011 on Toyota:

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.