Study Guide for Mg2048

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MG2048 Study Guide



You should read this study guide carefully and also ensure that all the links have been followed to other accompanying documents that include, for example, information on coursework submission. Information in this study guide is maintained by Dr. Maged Ali (, Office EG306.

Policy statements

The Business School Student Handbook can be found on the Business School Blackboard Learn site (Academic Programme Office - APO). The Student Handbook is a useful source of information for all aspects of your studies, including policy, procedures, plagiarism, house style for assignments, group work submissions and other important matters. The School assumes that you will
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The details in this Module Outline have been formally agreed by Senate and, once published, will not change for the academic year in question. Module Outline documents for your programme of study can be found by looking at Course and Module Data held by Registry at At the same location you will also find the formal scheme of studies document for your degree course which sets out the modules that you must study in order to complete your degree. The formal outline for modules is necessarily brief, so you will find that this study guide will give you more detailed information.

Access to support material

The teaching, learning and support material is provided electronically via the University’s Blackboard Learn system. You can gain access to the Blackboard Learn system via the following webpage:


The aim of this module is to:

▪ To explore the concepts associated with marketing

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