Study Of Marketing Strategy Of Uber

“It’s a simple experience and a much more pleasant way to get a ride than stepping onto a busy street and waving at oncoming traffic” (Stone, 2014, p. 53). It is convenient for both the employee and customer to arrange a ride, which makes Uber preferable. Additionally, the employees of Uber are given more benefits than the employees of taxi companies. For example, Uber issues an iPhone with the Uber software, free gear to secure it to their windshield and an hour of orientation (Stone, 2014, p. 52). It is this simplicity that appeals to people seeking employment. They are also using a platform that is accessible to many of their customers, because, as of 2015, “64% of American adults now own a smartphone of some kind” (Smith, 2015). Since their focus is on luxury, innovation, and results, they have transformed the public transportation system in their favor.

Uber Technologies, Inc. was founded in 2009 by Travis Kalanik and Garrett Camp as a way to solve their own transportation problems in the traffic congested city of San Francisco where it is still based and headquartered. Uber Technologies offers an on demand car service application for smartphone users that links drivers with people needing a ride. According to Jim Makos of Pestle Analysis “It brilliantly connects the transportation industry with technology via its ride-sharing app.” With the click of a button on the application you can summons a vehicle of your choice see your rate, pay

If you aren 't familiar with Uber, they are a tech company that saw a need for flexible, reliable taxi service that matches people looking for a ride with individuals who want to pick up a few extra dollars. Essentially, they created an on-demand service that customers access via smartphone apps instead of calling ahead to schedule a pickup. The concept was a perfect fit for a generation who is tethered to their digital devices. In 2014, Uber saw 440% increase in the number of unique page visitors. Why did their innovative alternative to the traditional cab service experience such impressive growth? They saw a an opportunity to connect with underserved, often frustrated, consumers.

Employment received a hard hit by the recession, but this “gig economy” has been able to provide job openings that are in need. According to a recent study, jobs in the gig economy has grown from 9 to 14% from 2002 to 2014, compared to overall employment which only grew around 7%. Moreover, the gig economy has also had an impact in the current economy, specifically coming from the famous startups such as Uber and Lyft. The Uber and

Uber has widely known for its lower transaction costs which is resulted from efficiency in operation cost, or in other word low labor cost. Uber drivers is not the company’s employees but independent contractor. Therefore, Uber has been criticized for their treatment to the individuals who provide the service under their smartphone applications and take benefits from them (Dyal-Chand, 2015). Average hourly wages for drivers is around USD8 – 10, exclude their car depreciation (Weber and Silverman, 2015). Therefore, Uber transfers part of operation cost such as vehicle depreciation cost and employee benefits to the drivers as its independent contractor. In her note, Posen comprehensively describes and analyzes the lawsuits from taxi industry and states where it operate. Unfortunately, she only provide a glimpse about the lawsuits from Uber’s drivers without any solution to be

It is not too far-fetched from our world now; it would be as simple as combining your Uber rating, the likes you have on Facebook, and the replies you receive on Twitter

Uber can be thought of as a marketplace unto itself in the analysis of demand and supply and elasticity.

The thesis of this article explains that despite surge pricing achieving the goal that it’s supposed to, (bring more drivers online and present available services to consumers who need them the most) most believe Uber is taking advantage of customers by using extreme multiplier prices. While the author states that this issue between price and product/service is giving Uber a relative degree of bad press, he also gives solutions as to how to fix this problem.

In modern society’s day and age, we still have many types of transportations that helps us complete some of our daily needs. You can drive, grab a bus, take a train or even get a quick workout and walk. However, as society progressed and wages increased, people start spending money on other ways to get around instead of driving themselves such as Uber: an app that allows other people to drive you places for a small fee depending on its location. Uber may be cheaper than having your own car but it isn’t always very reliable or convenient. Having your own car provides a reliable source of transportation. Although insurance and maintenance can be pricey; Uber is a relatively cheap and easy system of transportation, although it can be unreliable.

The third tool chosen to analyze the research question, “to what extent have Uber's attempts to penetrate the Vancouver taxi market been hindered by the impact of

This industry has already started expanding their business more than just ride sharing application they have gone into electric driving. One of the CEOs Travis Kalanick of this business said it will be intense, but it is only for expanding the company on making more profit (Felton). In Ryan Felton article he stresses Uber overall problem is will their money last enough to have a trucking and a driverless car. I believe that if Uber budgets their money right and avoid lawsuits they can expand one part of the company at a time.

The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.

Uber is an innovative company that operates as a transportation company and a food delivery service around the globe. In addition, Uber is a company that was invented five years ago. Furthermore, during Uber’s early stages of development, the servicing company was referred to as “UberCAb”. Then an individual in San Francisco had decided to try out their service. From the individual’s first experience, the individual was very impressed. In addition, from that point, the company referred to as “UberCab” became commonly known as Uber. Also, Uber operates their service business in fifty eight different countries and have allocated over $60 billion in revenue. Uber faces many issues in their human resources operations implementation regarding drivers and internal employees.

Uber is a technology company which provides transportation solutions to its customers by seamlessly connecting riders to drivers via their mobile app. The company was founded in March 2009 by Travis Kalanick who is currently serving as the CEO of UBER and Garrett Camp. The company is headquartered San Francisco, California. The company currently operates in 65 countries and serves customers in 351 major cities around the world . Uber’s current year revenue is expected to close to $10 billion with expected growths of 300% in the upcoming couple of years . During the course of this paper, we will be performing a competitive analysis of Uber using various frameworks like the STEEP analysis, Porter’s five forces analysis, RBV and SWOT analysis.

These variables were adopted from the literature reviews and made face to face interviews with around 10 women Uber users in Kochi still, among those four variables, two of them are showing insignificant. Maybe a question regarding the perceived usefulness and perceived price advantage interpreted negatively by the responders or adequate questions are lacking in numbers. A number of responses are also low that is only 186 was the sample size from overall Kochi district for the