Study Regarding the Acceptance of Online Branding Techniques by Indian Customers

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Why these branding methods are appropriate for the target market and how this will help make the promotional plan successful

The main goal of advertising and marketing is delivering the right message to the right person at the right time. Having a strong an e-commerce brand is vital for an e-commerce business to be successful. Marketing and advertising is almost as important as a brand. A major part to branding is how the message is delivered. Advertisers have new and ingenious ways to get their advertising messages to the consumer. Using the world wide web, social medias sites, display ads, video advertisements along with mobile technology will increase visits and earnings to any e-commerce site.

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

Lim et al. (2011) surveyed in China and found out that the internet as a medium best suited for high associated products appealing to highly intricate as well as logically oriented customers to satisfy their information needs. The study also pointed out the need for recognizing the Internet as a significant media alternative in view of its preference and the efficacy of advertising execution.

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if

As a part of the promotional mix, internet marketing can help build the brand image, spread product information and keep in touch with customers. Moreover, it is really convenient and easy to use with electronic devices, such as computers, mobile phones, iPads, etc. Customers can get product details and buyer’s feedback through social media, official mobile apps and website pages. It only takes a few minutes to catch consumers’ eyes and motivate them to make a purchase decision, so if a company holds the trend of internet marketing, it will gain a huge profit. Therefore, companies need to understand how the internet marketing works and how to use it to gain benefits.

Questions in this part are set to understand consumers’ perception of digital branding. Q6 and Q7 help to identify which platform (online or offline) is frequently used by the respondents. Then, Q8 ‘On a scale of 1 (I know nothing about it) to 7 (I know it very well), in what level do you know about digital branding?’ would require the respondents to rate how much they know about the digital branding. The result of this question is important in determining the overall digital branding involvement of respondents. Q9 and Q19 are included to capture the respondents’

In order to investigate the relationship between brands and consumers, an understanding on the effects the Internet has on both the brands and the consumers must be recognized. Further to this, the paper will research the characteristics of the Internet, the communication models, the market environment and the impact the Internet has on consumer behaviour.

nline branding is essential to top online businesses and building wealth online. The same brand that is conveyed in printed marketing and sales materials should transcend to the online world. What is online branding?

is an Associate Professor of Marketing and International Business at the E. Philip Saunders College of Business, Rochester Institute of Technology. Her research interests include online marketing strategies and international marketing. She has articles published in the Journal of International Marketing, the Journal of World Business and the International Journal of Electronic Marketing and Retailing. With co-authors, her papers have earned awards at the American Marketing Association’s Educators’ conferences and is the 2009 recipient of the S. Tamer Cavusgil Award. She

We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e-business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process.

Traditional marketing communications mainly rely on television, radio and newspapers and other media, which is one-way medium. (Banerjee, 2015) Its mode of transmission is monotonous, high communication costs, and the communicating effect is hard to accurately evaluate. However, the reform of social media which is two-way communication can bring to the changes of integrated marketing communication, with which the using habits of consumers have dramatically also changed. Therefore, the traditional media and former marketing tools cannot meet the requirement s of new media age. Enterprise should combine traditional media with new media (especially for social media) to develop marketing strategies in order to enhance brand value and

To gain more number of consumer shares, a particular brand company need to be actively present on Social media as the way social media has grown in past few years the best way for any brand to build the brand trust. The era of technology has changed the way of almost each and everything and so has affected the branding and community engagement. Marketers in the current scenario find it difficult building one on one relationship with the customers as it takes a lot of time and cost although being beneficial, due to

This paper discusses internet marketing relevance and investigates antecedents of consumer attitudes toward Internet Advertisement. The analysis is based on a consumer survey conducted in India as well as other countries. For this purpose, a representative quota sample of Internet users in India has been interviewed. The finding of this study provides marketers with an understanding of consumers, their attitude toward advertising, so designers and marketers can better strategize their advertising designs.