INTRODUCTION
1.1 OVERVIEW
We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).
The deregulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry.
The need for the Communications over the longer distance has become the most important aspect of the human lives. The
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* Generally the respondents were busy in their work and were not interested in responding rightly. * Most respondents were not maintaining proper knowledge of various services provided by their companies, so they were unable to provide exact information.
1.6 CHAPTER SCHEME
This project report is divided into five chapters. The first chapter gives an overview of telecommunications. It also consists of the objective, scope and limitations of the study. The second chapter is the literature review. The third chapter is the Company profile of Idea and Vodafone. The fourth chapter includes the results and discussion. And the fifth chapter includes the conclusion.
LITERATURE REVIEW
2.1 Customer
A customer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs, wants or desires.
According to a statement made by Mahatma Gandhi, ‘customer refers to the following, “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are
The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal
| A consumer is an individual/organisation who buys a good/service for their personal use. They are a key stakeholder in some business’ as they are the primary source of their revenue.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
Why do I say the customer? Because it is apparent that in modern times more and more businesses alienate the customer and only focus on profit. Take for example the success of Sam Walton, the founder of Wal-Mart, who had one philosophy, “Buy low, sell cheap, high volume, fast turn” (Packer, 101). Walton figured out that people were cheap and he exploited that knowledge to raise his riches. Wal-Mart grew exponentially fast and lost management over its roots, what once started as a business for people in need with perhaps great customer service is now known for driving smaller stores out of business with terrible customer service.
Consumer is a person or organization that demand goods or services provided by the producer or supplier of goods or services.
The telecommunication act bought about a drastic change, ILEC- provided wireline subscriptions started to decline whereas cable-telephone, VoIP and wireless subscriptions started to increase. According to the statistics, more than 40 % of the consumers started to consider mobile as their primary means of communication.
Customers - the role of the customer is to support the company/organization. The responsibility of the follow the rules of the company.
A consumer is an individual or entity that purchases goods or services with an aim to use them. Laws based on consumers aspire to protect individuals by providing them with necessary rights such as the right to repair,replacement,refund but also compensation for any damages incurred.
I do not believe that I am a customer as a college student. I don't think that I'm a customer as a college student because I'm not paying for something that I enjoy. I'm not paying for a shirt, a car, or even a meal. I'm here to learn and even though I have to pay for my education, I don't think that I should be treated as someone who is here for a service. I don't think of myself as a customer because I want to be treated as a student, I need to feel as though this is a life choice and not a casual decision. If I’m treated as a customer, then the cliché " The customer is always right" would apply to me and I don't believe that that is beneficial for me at all. I want to be treated with respect, but I want someone to tell me when I'm wrong.
* Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in different company like Tesco Bank, Lloyd Bank, HSBC and other company.
In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,
A customer can either be an individual or a business, on a daily basis we interact with customers both internally and externally. Each customer will have a unique set of requirements and needs. For external customers this could be to have bank accounts to save money in, ability to pay bills (Direct debits etc), buy/sell shares, create pension
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had
The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview.
A consumer and customer are commonly used in the same context at times in business literature. However, they are not the same. Consumers are just one sub group of customers. Consider this example with the Philips Company. If a restaurant buys a Philips mixie (blender) for