Study on Customer Satisfaction and Attitude Towards Idea and Vodafone

3185 Words Oct 10th, 2012 13 Pages
INTRODUCTION
1.1 OVERVIEW
We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).

The deregulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry.

The need for the Communications over the longer distance has become the most important aspect of the human lives. The
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* Generally the respondents were busy in their work and were not interested in responding rightly. * Most respondents were not maintaining proper knowledge of various services provided by their companies, so they were unable to provide exact information.

1.6 CHAPTER SCHEME
This project report is divided into five chapters. The first chapter gives an overview of telecommunications. It also consists of the objective, scope and limitations of the study. The second chapter is the literature review. The third chapter is the Company profile of Idea and Vodafone. The fourth chapter includes the results and discussion. And the fifth chapter includes the conclusion.

LITERATURE REVIEW
2.1 Customer
A customer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs, wants or desires.

According to a statement made by Mahatma Gandhi, ‘customer refers to the following, “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are
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