Study on Customer's Perceived Risk When Shopping Online

CHAPTER 2: THEORETICAL FRAMEWORK 2.1 Definitions 1. Consumer behavior: consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. (Kuester, Sabine 2012) 2. E-commerce: consists of the buying and selling of products or services over electronic

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000). The willingness of the buyers to do shopping at the internet stores is referred to as

shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered in this research, which are Webpage design, product choice, price, convenience, customer service, and product quality. 2.2 Previous Studies 2.2

Shwu lng Wu ( 2003) in his study “The relationship between consumer characteristics and attitude toward online shopping” examined the internet users concerns and understandings of online shopping. He measured the attitude of internet users about online shopping with the help of fishbein model. Study showed that consumer attitudes can be measured by fishbein model and examined that consumer characteristics are the main factors that influences

have done this study and described the factors influence the loyalty. Just after email or instant messaging and web browsing, online purchasing has been developed as the

Online shopping is an important revolution of the Internet retail marketing in this new digital era. It has attracted many users to try online shopping as a shopping channel. The number of consumers preferring internet for their shopping needs has been constantly gaining importance mainly because of its easy convenience . As modern day consumers are running short of time many consumers do their transactions online. Internet online shopping is seen as a boon to manage shopping and work. Consumers

Introduction Online shopping is a new dimension of trade that emerged as a result of the overbearing usefulness of the internet as an information dissemination platform. Its remarkable growth has attracted numerous comments of researchers. This is evidenced by the number of publications on this theme in the recent time. Nevertheless, while the behaviour of online shoppers has dominated in the literature, little attention has been paid to their level of satisfaction and general experience in shopping online

Defining Trust (Paraphrased) (Source: Dissertation) Rousseau et al. (1998) and Bhattacharya et al. (1998) have categorized definitions of trust by grouping them into fields of psychology, sociology/socio- psychology, organizational behavior and marketing and shown that not many differences exist between them. Mayer et al. (1995) defines trust as "the willingness of a party to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important

personal data to create information with intention of selling it; this approach of data collecting tends to be the most invasive to personal privacy perspectives. Miyazaki (2008) states that the invasion of personal privacy of data collecting occurs when it is combined by two perspectives; tracking data and information of customers (Kımıloğlu, 2004), and the lack of information about how data is collected or is used and ability to control. The latter seems to be a huge problem issue and privacy invasion

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational