Study on Customer's Perceived Risk When Shopping Online

Decent Essays
In this part of the literature review, definition and citations from the authors of the dependent and independent variables in the similar area of research are presented here. (essays, 2007)

• Purchase Intention:

From (pan, 2007, p. 5)the author cited from (Engel, 1990)that defines “purchasing intention as a psychological process of decision-making”. The consumers who are motivated by the fulfillment of demands according to their experience and the environment, then after collecting a certain amount of information, they begin to compare and consider; and finally after comparison and decision, they make the decision on certain products.

 Time saving:

Time is considered as one of a factor that is related with intention to purchase in a shopping. Consumers have their own time, whether to shop or not from the internet. According to (Jensen, 1990), making the shopping trip as soon as possible refers to the time-saving oriented consumers and they prefer store choices favoring quick shopping; people who dislike shopping and approaching for time saving retail stores refers to the economic shoppers or known as "problem-solvers".

In online shopping, it requires less effort and better decision making for consumers who opt to purchase at the e-store (Rosenbloom, 2005)Shoppers may save their time in e-shopping because they do not have to go through any effort on travelling to a mall or saving their time in other psychology factors
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