Study on Smartphone Usage

2934 Words Apr 17th, 2012 12 Pages
A Research Study of How People Use Smartphones
Warren Alexander
Bianca DeJesus Kurt Easton
Cherisse Hall
Chad Smith

Table of Contents Abstract 3 Introduction 4 Literature Review 5 Motivation for Study 5 Methodology 6 Research Questions 10 Results 11 Phone Usage 15 Conclusions 16 References 18 Appendix 21 Cell Phone Survey 21

ABSTRACT In today’s society, technology is continually advancing. As technology advances so do wireless communication devices and our need for communicative techniques. Understanding the uses, motivators, and characteristics associated with these new forms of communications is important for an individual’s adaptation to these new technologies. This study was done to identify smartphone usage and
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It should be noted that Gender (Figure 1) was biased towards females but did include a significant number of males.
Figure 1 Gender

Figure 2 Age Range

Age ranges (Figure 2) were representative of varying demographic populations within the United States and were consistent with the 2010 Census Bureau data.

Figure 3 Most important choice factors

Respondent data (Figure 3) showed the primary reason for smartphone choice was due enormously to phone features and applications available for the smartphone. Smartphone usage data was broken down into 10 categories (Figure 4) with the top 4 being Internet, messaging, email, and social networking. It should be noted that the top 4 are essentially applications that are primarily done from computers and when applied to smartphones, mobility and ease of access is increased significantly.
Figure 4 Greatest use on Smartphones

Research Questions

RESEARCH QUESTIONS
The questions explored the following areas: Use of cell phones today including types of phone, usage, age, and gender. In an attempt to understand these areas two broad research questions were formulated. * RQ1 Of the respondents polled who chose their smartphone based on phone features and applications and who were of the age range of 26-35, what were their usages based on gender? Analyze and explain the differences between the choices of the two genders based on their age ranges and the variable influencing choices. * RQ2
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