Subaru Commercial Essay

These commercials were very persuasive to the people who were watching them. In the commercial for Honda was about always chasing your dreams and not worrying about what others tell you when they say that you can't do it. It was about how you always need to keep moving forward in life and do what you want to do with your life. Because you only have one so you have to make the best of it while you can. "All dreams are within reach, all you have to do is keep moving towards them." That quote was saying that you pretty much can't just give up on a dream because you think you can't make it happen and you can't succeed at it. Even if someone else try's to drag you down you always need to believe in yourself to keep going.

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

The ad relies mostly on pathos and logos. This is seen throughout the video, as the Hyundai Sonata car provides evidence of how it is more appealing and useful than the Toyota. For instance, the Hyundai has a panoramic sunroof and Android auto which adds safety and efficiency. The Toyota Camry in comparison doesn’t have any of those features. Additionally, the Hyundai mentions that it is covered by America’s best warranty unlike the Toyota. Thus, it is evident that the advertisement uses evidence and authority to attract the

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

In the end, I personally like the Honda Ridgeline 2016 commercial even though you will think I would like the Prius that looking for the younger crowd and not the population of men instead. The Honda ad is more soothing to me with the singing lambs and deep voice talking dog, which is what you do not see every day. Also, the truck shows very nice and complex features like the audio bed, which is really cool and relaxing to me to listen to in the wilderness or just plain

If you have ever heard of KIA the car brand, they really nailed it this Super Bowl with a very enjoyable, persuading ad. The company used humor and celebrity appeal

The Buick commercial was very entertaining and useful commercial during the super bowl. Buick used two main celebrities to grab people’s attention, Cam Newton, and Miranda Kerr. They used several social media opportunities to try to reach as many people as possible. They were targeting people in the low 30’s to late 50’s of both male and female. Buick used media outlets wisely to try to get their message out to people.

The commercial is structured as a movie trailer and in the end there is a happy ending as Clint Eastwood says, " yeah it's halftime America, and our second half is about to begin" (Eastwood). With his words, we see that the car industry has gotten past the struggles and is now moving into a better

4. Chevy- A dorky looking guy drives down a road on a dainty looking moped. Then a big black Chevy truck drives by with rock music playing. The narrator says “you know you want a truck” as the Chevy speeds off. This commercial targets people who can drive because you can’t drive without a car. They make the dorky guy envious of the truck driver, which in turn should make the audience feel jealous. The Chevy is supposed to look appealing enough to make the audience want to go out and buy a truck for themselves, because according to the commercial trucks are the only cool way to

Another commercial is the advertisement for Kia and hamsters. They use pathos in this commercial because they make you think that

To start with, the music that is used is very upbeat. In particular, in the background the audience can clearly hear a guitar playing, and can feel the beats from the drum. This draws in the attention of the audience in how the music makes the experience of buying their first car a simple process to go through. The fact that buying a car is a serious process to go through, the music helps them through the process of buying their own car. Also, the lyrics of the song are very powerful. For example, the lyrics of the song say,“Hunt you down eat you alive, just like animals, animals, like animals-mals.” The target audience is engaged in the musics lyrics because this is a generation that are into weird and crazy types of music. The music that is used in the commercial attracts the audience because of how catchy the lyrics to the song are. Finally, the sound effects accents whats happening during the video. To illustrate, when the main characters are at the desk the audience can hear beeping sounds, and can hear sparks going on in the background of the commercial. This attracts the attention of the target audience in the fact this is a generation that is surrounded by technology, and uses it in everyday life. This is a generation that uses technology in order to buy items off of the internet. To Conclude, this commercial is very effective in catching the attention of young adults that are into weird and crazy

His son shows up and hands him the keys to his Audi R8, helping to stir up newfound energy and lift the spirits of the retired astronaut as he speeds away in the Audi R8. I believe that this commercial is aimed towards those who have a family and have seen them grow up as it caters to the adult demographics of those who are soon to be retiring or have a family right now. I found this ad emotionally pleasing and it made me want to go out and buy an Audi

Although it’s a nice car, it wouldn’t be very logical to let a teen have that nice of a car. It would make more sense if parents were to let their kids borrow the car, rather than them owning a $38,750 car. The message to the viewers is that there is a car out there that is family friendly. Because the Hyundai is more directed towards an older crowd, one would most likely see the commercial around five p.m. to ten p.m.

We see car advertisement everywhere now a day. There has been so much competition between all different car companies. They send email and mail a letter or brochure with all different kind deals and offers. Most of the luxury cars like Audi, Acura, BMW, and Mercedes etc don’t send out junk mail and email to draw consumer’s attention. Let’s say Acura for example. They draw viewers’ attention by presenting their ad on television or by putting a big poster on a road. This company sends people email or mail only if they have or use to have a car from that company. Acura is originally made in japan and it is a luxury version of Honda. Acura brand was introduced to world in 1980s and Honda motor company owns it. According to Tischer Acura mission statement “Our philosophy of providing outstanding service and treating out customer’s and fellow employees the way we ourselves wish to be treated will remain the cornerstone of our business, We understand that only by consistently exceeding our customer’s expectations can we earn their trust, confidence and our ultimate goal of life time customer loyalty; We remain committed to being a good partner by supporting and investing our local community.”(par. 1). Lots of Acura’s ads have comedians in their commercial to make their ad look funny and to get viewers’ attention. There are lot more visual element this advertise represents, but the three most important elements this ad represents are color, setting, and people.

Cadillac and Ford both show someone who works hard for his money. In the Cadillac add, the guy spends most of his money on way too expensive stuff. They are trying to communicate us that making a lot of money and spending it is good and fun. The girl on the Ford commercial spends her money to help small entrepreneurs by buying locally grown food and things like that. They are showing us that we can live well while spending our money responsibly.