Subaru Impreza Commercial Essay

This commercial presents a simple story, unlike a more common vehicle commercial that typically endorses the product by delivering facts and information. Chevrolet, nor anything about their vehicle, is verbally mentioned at all in this commercial. The idea of this commercial is obviously to advertise Chevrolet’s product, an Equinox in this case. However, the purpose is deeper than just to show off and market their vehicle. The clear purpose is to touch hearts through its warm story of a golden retriever named Maddie who has

Two commercials were supposed to be found from the Superbowl that were most persuasive when someone watched them. The two commercials that were found most persuasive during the Superbowl was an ad about the Alfa Romeo car company. During this ad it showed the basics of the car and how it worked. It showed The Timeline of the car from way back then to now. The ad showed how reliable their car was. It showed how popular it has been during the timeline of selling their cars. They Showed prices for their cars, and most cars were sold at a reasonable price. These are most of the main reasons why this car ad could be persuasive to most people.

The ad relies mostly on pathos and logos. This is seen throughout the video, as the Hyundai Sonata car provides evidence of how it is more appealing and useful than the Toyota. For instance, the Hyundai has a panoramic sunroof and Android auto which adds safety and efficiency. The Toyota Camry in comparison doesn’t have any of those features. Additionally, the Hyundai mentions that it is covered by America’s best warranty unlike the Toyota. Thus, it is evident that the advertisement uses evidence and authority to attract the

The targeted audience for this commercial was towards everyone, specifically drivers and/or those who have a cellular device. Texting and driving is a huge distraction in our generation, the audience was targeted because of many recent studies on car accidents. Since the audience consists of drivers, this includes that the exigence of the video is to mention that texting is a huge problem in our society. Recent studies have found that “1 out of 4 car accidents are caused by texting and driving”. This demonstrates that texting and driving is a becoming a worldwide problem for the community. Distracted driving is not acceptable because it can endanger the drivers life and even the people around him/her. The purpose of having this commercial series made was to inform drivers that texting and driving is not acceptable, no matter who is in the vehicle. Whether you are alone or not, texting and driving should not be a thought because of risks that are there. The context of the commercial took place throughout a neighborhood, a nice neighborhood and daylight still out. The commercial was shot during the middle of the day to demonstrate the driving. While driving during the day, it's easier to see many things on the road. Although, there's never good time to see a child running across the street while on the

Advertisers show a brand new shiny car with someone driving it looking happy or cool and they are trying to make people think that they will be that with their car. Like the person in the commercial, they are hoping ignorance will come in and people will try to transfer the advertisement to their life. The Lincoln commercials with Mathew McConaughey use this fallacy. They show a cool actor driving a sleek , expensive car wearing a suit and they want audiences to want to be like the famous actor and be cool. The new Honda commercial does something similar in the fact they show people driving their car having the time of their life, having a big grand happy time. Honda wants people to think that they will have that much fun in their car. Making customers want the commercial to transfer to their

The Subaru Legacy advertisement is found in the middle in May 1989 's LIFE magazine. First, the ad begins to entice the reader with a black and white photo of the vehicle. It covers two-thirds of the connected page, and the background looks blurry, it appears to have been taken as the vehicle was being driven. The first words seen by the reader are "New Maximum Strength Subaru"("New Maximum Strength Subaru") written in a large font. The rest of the rhetorical strategies reside below the photo and large text. Within the text, the author speaks to the audience about the Subaru Legacy 's uniqueness, including its rare engine design, tremendously powered transmission, and its brake and traction control systems. Then, the author directs and guides the readers to the luxury and comfort within the interior of the vehicle. To complete the argument, the writer mentions its starting price, and states the Subaru Legacy is reliable and durable enough for the public.

Throughout the whole commercial it shows the mother being there for her son. It shows how the mother is worried about her husband because he is risking is life by competing in car racing. At one point it shows her crying when her husband wrecked and her son looks at her while she is trying to wipe her tears trying to prevent her son from seeing her crying. The wife shows how she is so supportive by making sure she is looking at his car

To start with, in the first couple of scenes of the commercial, an animal is following a person around. In the following scene, two people come face to face and they talk about the animal’s name. Then, there is a flashback scene explaining the name of the animal. Towards the end, the commercial advertises its product with an animal in different ways. At the very end, there is a flashback scene of a human and an animal.

The next commercial that was displayed was the Honda CR V commercial. It consisted of short snippets of different weather patterns, for example, rain, snow, and sun. Then during these different weather patterns, the crv would be driving along the road showing that it was capable of any sort of weather pattern. The people in the commercial were ecstatic over the new car and impressed with the car capabilities. I think the audience towards the commercial would be more towards adults and people looking to purchase a new

They also try to express the love that owners have for their cars by exhibiting a personal letter from a dear customer. It is an important detail that the owner wrote this letter and not a just a Subaru employee in charge of advertisement. It shows that the customers actually love their cars enough to write a letter and send a photo. In the letter the woman says she is on her sixth Subaru vehicle. She loves the cars so much that she has exclusively bought them for a long time. The woman in the letter then goes on to say that she named the road that enters her property “ OUTBACK RD” after her new car. Someone has to really love their car to name a road after it. Everyone who passes by knows that they are a proud owner of a Subaru Outback. Then she explains that the sign was so popular it had already been stolen. This suggests that there is a vast community of people that love Subaru Outbacks. Even in a seemingly remote and rural area there are people who want to steal her sign. She then ends the letter with a P.S. that says “Love. It’s what makes a Subaru, a Subaru.”. This is the iconic phrase of Subaru that concludes all of their advertisements. The ad is then drawn to a close with an open handed invitation to other Subaru owners to share their own stories. This makes it feel like Subaru really cares about how their customers feel about their cars and want to hear from them. This is a

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Even though the scenes were quick, the viewer could get a sense of all of the feelings happening within the video. Each scene contributes to the boy and his dogs life and the journey that they are taking. One thing that makes this commercial more fascinating is how the scenes could represent a persons life. Life goes so fast and you need to savor all of the memories that you create as a child. The directors choice to show the progression of the boy and dogs life is important because it shows how the dogs loyalty is constant throughout their life. From when they were little to when they grew up, the dog has always come when called, gave all of his love, and made amazing memories to commemorate life. In the first few scenes they both start out very young. They both begin life, new to the world and not as smart as they will become later in life. As they grow they grow and mature together. They experience fun and great days and they also experience hard patches. But, no matter what they always help each other get through it. However, as the boy gets older so does the dog. That is the way life works. But there is one difference. The boy gets stronger and begins to reach his peak in life, whereas the dog gets older and weaker because dogs age faster than

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

This Kia commerical is persuading the audience to buy the Kia Niro. Kia does a fantastic job of persuasion. Kia uses a public figure, humor, a catchy phrase, and rhetorical appeals to get their main point across. Kia wants the audience to go away from the commercial knowing that the Niro is the most fuel efficient crossover. First, using Melissa McCarthy, a well-known actress, is brilliant on Kia’s behalf. Commercial companies rarely use movie stars in T.V. commercials; they normally use actors who work for the commercial industry. Using a big time actress, not only catches people's attention but makes the ad more memorable. Second, the ad is very humorous. The numerous Melissa

The video makes this car become brandy and valued. People are feeling happy and comfortable when having this car is because they feel safe and trustful with this car.