Subliminal Advertising And The Media

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In modern day psychology, many controversies are discussed about the brain and how it works. The media consistently recommends new studies for viewers. Although it may seem true to one’s gullible mind, many statements made about psychological science in the media and on the internet are false and should not be taken literally. For instance, in the movie Lucy, the plot portrays the myth that humans can only access 10% of their brains, which is entirely false. These types of instances make myths out to be believable. One particular myth that scientists are still trying to prove is the process of subliminal advertising. The term subliminal means “understanding something under the magnitude of one’s consciousness, or in other words, receiving information without realizing it” (Verwijmeren 2014). This word is used in advertising when companies or organizations send impulse messages to the brain without the consumer knowing it. Subliminal advertising is an interesting concept that many believe and fear. Because subliminal messages are mostly used through advertising, consumers that are familiar with the concept may be fearful of not being able to control their impulses when buying. It’s scary to think about not being in control of your own mind and thoughts, but lucky enough, subliminal advertising is not true and does not have any evidence of working in science. This myth is known to appear in all types of media, but most commonly in television commercials. Large numbers of
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