preview

Subliminal Perception Essay

Good Essays

Subliminal Perception

Subliminal Perception is a signal or message embedded in another object, designed to pass below the normal limits of perception. These messages are indiscernible by the conscious mind, but allegedly affect the subconscious or deeper mind. Subliminal techniques have occasionally been used in advertising, but the purpose, effectiveness and frequency of such techniques is debated. It is proven though that stimulation below the level of a person’s conscious awareness can be shown to have on some aspects of behavior. Following my research regarding, subliminal perception, I came to the conclusion that it is used in advertising, but I am not sure to what extent. Companies such as KFC and McDonald’s use …show more content…

For example, the majority of beer and alcohol ads prominently feature attractive women, naturally leading to a unconditioned response. Classical conditioning is also used by well-known brands, in which a uncconditioned stimulus might consist with a well-known brand symbol that implies products that have certain qualities. The print advertisement that I chose for classical conditioning is from Geico. The Strong brand symbol of the Geico Gecko did not happen over night, but through strong marketing campaigns supported by repetition, The Gecko has become a household symbol.

Sensory Perception:

Sensory perception is defined as, “The immediate response of our sensory receptors (eyes, ears, nose, mouth & fingers) to the basic stimuli such as light, color, sound, odor & texture. Formed with the process by which people select, organize and interpret these sensations.” Understanding the role that the touch, taste, smell and sight play in marketing is important. It is our senses that interpret information and give us meaning to what objects are around us.

Smell:

Scent marketing is taking interesting turns as manufacturers and marketers find innovative ways to put scents into products.
The print work I chose to exemplify the smell perception is Air Wick. This particular advertisement, although it is smaller than the average size, it offers a wide array of sensory stimuli. While the print

Get Access